Welcome to WebmasterWorld Guest from

Message Too Old, No Replies

Does traffic to a website help in ranking?



4:42 pm on Feb 3, 2007 (gmt 0)

5+ Year Member

I have read in a article that traffic to a website can also be considered as one of the criteria for ranking in search engines. Can anyone say how far is that true and in which way does this point prove right.

Matt Probert

6:30 pm on Feb 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Ask yourself, how would a search engine know how much traffic a site was receiving?



6:33 pm on Feb 3, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

How would a search engine know how much traffic a site was receiving?

I would think they have all sorts of data available to them, yes?


7:06 pm on Feb 3, 2007 (gmt 0)

10+ Year Member

Anyway ... some sites receive trafic just because they have spammy contents, or trade trafic.


7:28 pm on Feb 3, 2007 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Indirectly it probably does help over time.

That's because more traffic is likely to result in more inbound links as time passes and more people see the site and that would likely lead to better rankings.


7:58 pm on Feb 3, 2007 (gmt 0)

10+ Year Member

Sure it helps. The more your SERP gets clicked on the more you move up. That makes all sorts of sense if you think about it.


11:26 pm on Feb 3, 2007 (gmt 0)

10+ Year Member

There are two ways to think about this, 1st generation and 2nd generation.

First Generation Impact:

Google keeps records of all search histories and the links, on Google search pages, that people click on. Theoretically Google could use this information to assist in the ranking of pages.

Does Google use click rates as a ranking factor? This is exactly the type of thing that Google is so good at keeping silent about. No one knows. Traditionally, most SEOs have sworn vehemently that Google does not use click rates to help rank pages. Over time though, confidence about this has lessened.

If they do it is probably weighted quite low compared to other ranking factors because the number of clicks that a link receives is largely determined by the document’s existing position in the SERPs. In Excel terms this would be called a ‘circular reference.’ As you know, a circular reference in Excel results in an error.

What does make sense for a search engine is to investigate anomalies and the only reason I can think of why click rate might become a factor is if a listing’s click rate becomes anomalous, either above or below the norm. If this becomes the case Google might do something algorithmically like spider the web site more deeply to see if there are additional ranking factors that should influence a document’s position in the SERPs. I deeply doubt the any impact would be direct.

Second Generation Impact:

If you have read Malcolm Gladwell’s The Tipping Point this will make sense to you. After a web document reaches a certain level of links and traffic the natural traffic and links to that page will continue to increase, separate from any marketing effort (though not forever). On the Internet word of mouth is typically accompanied by links and because some of those links will be on blogs, forums and other web pages they will be counted by Google and add to the ranking strength of the given web document. If that natural increase in strength outpaces its higher ranking competitors the document may rise in the SERPs.

In a real world example, one web document that I built and marketed received X number of links for via direct effort. Through my efforts I was able to get it on the first page for several three word key phrases and the third page for some very popular two-word search queries. That document now has over 3X number of links, two-thirds as a result of natural linking without any effort on my part. It has several first page rankings for popular two word searches, rankings that floated up from the third page. The number of links continues to increase and so does the document’s traffic and Google rankings.

FYI, I used X instead of the actual number because X is scalable. The tipping point for any page depends on interest, quality and competition.

I should also point out that that document does not look the same as it did in its original incarnation. Over time I have tweaked and updated it and re-targeted the page’s on-page optimization. What is important though is that every change I make is designed to take advantage of increased ranking potential that is being created by new naturally occurring links and to keep the content fresh and interesting so that word of mouth links continue to increase.


6:45 am on Feb 5, 2007 (gmt 0)

5+ Year Member

Hi all

thanks a to for sharing valuable information


7:25 am on Feb 5, 2007 (gmt 0)

5+ Year Member

I think you might have had a regular check on your traffic stats, cache of the document, log files for keywords to do all that you have mentioned.

So my questions to you are
1. How often you used to check the cache,
2. And how often did you update your web docs to keep it fresh?(guess it is important to target for the new keyword variations in the content and also to attract more links)


10:38 am on Feb 5, 2007 (gmt 0)

5+ Year Member

Komodo_Tale: That's a really good intelligent reply.


12:18 pm on Feb 5, 2007 (gmt 0)

10+ Year Member

In my language, there is a certain [keyword] with several meanings, all completely different between each other; there are about 45 million results for [keyword].

One of such meanings is directly related to Christmas. I noticed that, during and right after Christmas time, sites about [keyword] related to Christmas (which are certainly much more visited during the period) get an immense boost in the SERPs.

I don't think it's just a matter of traffic, though. I think that Google monitors and factors into rankings the origin of the traffic (topic of page, anchor text of link, etc).


3:05 pm on Feb 12, 2007 (gmt 0)

5+ Year Member

I've observed interesting things about this last few weeks.
My site have google analytics installed, so i guess google has a way to get my traffic reports:)
My site gets about 400 visitors from google a day,and about 1800 visitors in total (all s. engines and referreals, direct etc), however about 20 days ago it made to 3000 unique visitors a day because my site was on a big forum discussion, next day it got 1800 visitors again however I was surprised when I looked at google se results , about 650 visitors from google se! the first thing I thougt was if there exists a relation between traffic and google rankings. so i went on with the traffic logs next days,
-------total visitors --------------from google only
day 1-------2353------------------------423
day 2-------2051------------------------468
day 3-------3387------------------------466
day 4-------2503------------------------567
day 5-------2017------------------------442
day 6-------1975------------------------403
day 7-------1805------------------------459
day 8-------3212------------------------443
day 9-------2821------------------------592
day 10------2629------------------------554
day 11------1934------------------------571
day 12------1869------------------------472
as i said traffic was usually 1700-1900 in total,and 420-480 from google, but @those days traffic from google was extremely changing after days with over 3000 visitors.I dont know if there is a real correlation between google serps and website traffic but those numbers were interesting.and there are a few days more that I didnt write above.Anyone observered something like this?

Oliver Henniges

7:50 pm on Feb 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thx for sharing this data, gulerse. I cannot second it, since I did not notice my site being discussed intensively on a forum.

Has anyone ever sniffed the data google's toolbar sends, if a visitor chooses a site from his bookmarks? I'd speculate such an action was one of the most interesting data to exploit for ranking-purposes.


1:45 am on Feb 13, 2007 (gmt 0)

Featured Threads

Hot Threads This Week

Hot Threads This Month