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This template has Five areas/sections designed with <div> tags. Everything was working great and fine since last 26th dec update from google. and since than he is constantly loosing trafic and SERPs for his major keywords for which he was coming top since long time.
After through analysis by his developer he found that the global page template was such designed that it might have give problem to google in this update. He has five sections
If we think in terms of table then the Top section should render first and the left and then center and then right and lastly bottom. And thats what we see.
But his <div> sections are such designed that his center section was rendered first and then the rest, which seems to be good in terms of SEO technique but google might not have liked it any more as per him. but they really want to change the way their pages are rendered.
So i have two question in this respect
1) Do you think it is advisable to change content rendering in the order of top,left,center ,right and then bottom as i think it is not good. The current technique center,top,left,right and bottom is the best as it gives/renders the most important keywrods to the google first then the others.
2)If suppose i have to change the <div>'s section back to the normal standard order and render top,left,center ,right and then bottom as my client is forcing me do so. Do u all think instead of doing any good it would make the thing more worst and he may get fully chopped off from google or all his existing keywords SERPS also?.
Please your advice will be very helpful for me to take decision and save my client to do any more harm to himself
So what you see is not what u actually get. What actually you see is top section and then left ,center,right and lastly bottom but what u actually get was center,top,left,right and bottom, he is sounds bit spammythought it is not.
What i would like to know from you guys over here is that..is anyone else following same rendering pattern as of my client and is anyone of you feel that u r penalized for this rendering technique.
hope to get response from you all
What you see is what you see.
[edited by: Patrick_Taylor at 11:04 pm (utc) on Jan. 10, 2007]
What I am about to say is really hard for some people to understand.
Most of the time, losing ranking in Google is simply losing ranking in Google. It isn't because of something that you did or you didn't do.
Unless you find that you did something that is obviously against Google's guidelines, or an obvious and well known cause, the best thing for you to do is wait.
Even the best sites have down months (or quarters). If you were consistently ranking well for a long time, you will probably move right back up by March. If you mess with things too much, you might not climb back up to where you were before.
No matter what, there is little chance that it has anything to do with source ordering. Google would have to process the CSS for each page on the web, and that isn't a very good use of resources.
I am so very sure from my ongoing experience that this approach is not the cause of lost rankings that I don't know where to start explaining. The idea feels similar to the paranoid feeling some webmasters have -- that styling and sizing the H1 tag with CSS is somehow "cheating".
BigDave's advice is sound. I would not make any changes that are really just stabs in the dark. Yes, save your client from hurting himself.
I use DIV absolute since 2000
I changed also the order to improve AdSense targeting.
I tried to group the most relevant part of the page close to the AdSense code.
The last relevant part of the navigation as far as possible away from the AdSense code.
I think it brought a little bit improved ad targeting
I hope it has nothing to do with the penalty now reduced to 7 of my 10 subdomains of my main site.