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The "Minus Thirty" Penalty - part 3

#1 yesterday and #31 today

         

tedster

7:11 pm on Nov 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



< continued from: [webmasterworld.com...] >
< part one: [webmasterworld.com...] >

First thing I want to clarify is what this pheomenon looks like: your domain used to rank well for a number of searches, and now all those searchs show you at position #31, top of page 4. The very best test to discover if you are infected is this: do a search on your domain name itself - type example.com into the Google search box, a search where you naturally expect to be #1. If you have this particular penalty against you, then even that search will show you at position #31.

No other types of suspected penalties are relevant to this thread. If you are not showing #31 for a search on your domain name, then this discussion does not apply to your site.

This position #31 penalty is not at all widespread. I brought up the topic all over at Las Vegas PubCon this past week -- and I barely found anyone, even in this seriously hooked-up crowd, who had a clue what I was talking about. And for the few who did, it was because they read this thread, not because they're bumping into it on their sites or with their clients.

Adam commented a bit on google groups but said he would not comment more because of google secrets.

This seems to be the official comment from Google: no comment. Even with 25 Google employees in attendance at PubCon, no further comments could be heard. As I said, the crowd here had no attention for the topic either.

Although some who suffer this experience appear to be mystified, I sense that the majority have quite a good sense of what's happening - what past marketing approaches may have brought down wrath from Mountain View. It clearly IS associated with practices that were aimed directly at manipulating the Google SERPs, rather than honest marketing practices. Maybe the site owner doesn't know what someone else in the company did in their name, and maybe they're just dissembling.

It seems to me the position #31 penalty is a warning shot -- and a very unusual one at that, quite loud and low across the bow. I believe it will not be a long term feature of the way Google functions. I do not have any sense that new sites will be contracting Google Flu #31 in an ongoing fashion. One morning, not too far from now, we will wake up and not see this.

Until that morning, I think patience and good hygiene in online marketing are the way to go. Scour the Google Webmaster Guidelines, and demand full disclosure from all staff and third parties involved in online marketing/SEO.

[edited by: tedster at 3:49 pm (utc) on April 5, 2007]

avalanche101

11:47 pm on Nov 22, 2006 (gmt 0)

10+ Year Member



Hi,
Still here, yes got the clue loud and clear!
On a mission to get the site back into tip top condition and hopefully tip top search results.
Been really taking a hard look at which sites we link to as well as asking any site that still has sitewides to us to remove them etc.

nippi

12:39 am on Nov 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



urgh

i'm back at 31.... on all data cenres too.

AustrianOak

1:36 am on Nov 23, 2006 (gmt 0)

10+ Year Member



#29..

I personally don't think that it means anything.. even though I wouldn't complain if it was some "fix" in the works.

Time will tell..

walkman

6:26 pm on Nov 23, 2006 (gmt 0)



numbers are changing, but I think Goog decided to randomize it. If the penalty is lifted, #29 is still 28 numbers short of the correct one; there's only one "domain.com."

Personally, I am at the end of the rope: I deleted 1/3 of the pages and if this doesn't do it automatically, I will resubmit once and then move to another domain. I will still leave this active, just block google. I can't update for ever without any rewards.

Martin40

8:20 pm on Nov 23, 2006 (gmt 0)

10+ Year Member



Thanks to theBear.

In many case this issue will be OBL related and Matt Cutts says:

Several times during the session, it was readily apparent that someone had tried to do reciprocal links as a “quick hit” to increase their link popularity. When I saw that in the backlinks, I tried to communicate that 1) it was immediately obvious to me, and therefore our algorithms can do a pretty good job of spotting excessive reciprocal links, and 2) in the instances that I looked at, the reciprocal links weren’t doing any good. I urged folks to spend more time looking for ways to make a compelling site that attract viral buzz or word of mouth. Compelling sites that are well-marketed attract editorially chosen links, which tend to help a site more.

I am slightly skeptical of Matts's conception of linkbait. I have one site that is excellent linkbait, but by far most courtesy links are from unrelated sites. While the site's PR rose and rose, the site wasn't really getting ahead on search engines. Only when the (previous) webmaster started to exchange links (reciprocal links, mind you) with related sites, the site began to rise.
The benefit that this site has, though, is that is concerns a topic of general interest - it isn't associated with personal interests.
On another site I have found that a particularly personal approach is one of the reasons of it's popularity. But people won't link to that. They will link to a site that is a reference on widgets in general, not to a site which is about one particular kind of widgets that someone makes, for instance. Even though the latter site may be far better appreciated than the first.
IMHO creating a site to become linkbait is spammy within itself because it's anticipated ranking dictates it's content. And it leads to yet more reference sites, while the essence of the net is the homebrewed, personal and up-close quality that it can have. Take the current blog mania.

Which isn't to say that reciprocal linking must be overdone and it seems clear that SEs will allow a degree of reciprocal linking.

walkman

12:53 am on Nov 24, 2006 (gmt 0)



well, it appears that this is automated:
Adam Lasnik:
"Some good questions Webmasters in this situation or similar situations
can ask themselves:
- Is my site providing unique and compelling content?
- Would most consumers find my site to be more useful than others in
this space?
- Am I abiding by all of Google's Webmaster Guidelines?

If the answer to all of those questions is yes, then it's wise to doublecheck, then be patient / continue to develop your site. And optionally file a reinclusion request, if you've fixed issues associated with previous guideline violations."
[groups.google.com...]

Also it seems that being a thin affiliate /one of the 1000's of similar sites /not useful according to G is the main criteria. I think he threw the "Am I abiding by all of Google's Webmaster Guidelines?" as the catch-all but the first two seem to do it. If this was manual then we'd need to definitely file a re-inclusion request; Adam says we shoudl do so to speed up the recovery if we want to, but Googlebot will eventually get it.

tedster

12:58 am on Nov 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would guess recovery is automated, but not necessarily the first appplication of the penalty itself. I think algorthimic penalties tend to be more widespread and have an altogether different "footprint".

AustrianOak

2:41 am on Nov 24, 2006 (gmt 0)

10+ Year Member



Automatic recovery would be nice. Question is for all of those out there that keep throwing out the "thin affiliate" and "back links" theories.. what if those don't apply to some of our sites? What if all guidelines are followed? How far can we take reading between the lines in the guidelines before causeing perhaps more damage?

Point is.. with this type of penalty.. (and it doesn't matter if one day we are -28 or -50 something, we should be #1 on our domain) we should be getting some kind of word from google. If they would think that we are doing something intentionally, then they would ban us. But they don't.. just cut off our limbs..

[edited by: AustrianOak at 2:42 am (utc) on Nov. 24, 2006]

daveblake

1:00 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



They just don't like your site. Period.

They do not want to give a reason, because they suspect that you might be an accomplished webmaster and will deal with their response appropriately to get your site back to #1.

But there is obviously a hidden agenda, and they are covering this with hogwash comments like 'we are protecting our processes'.

How many people here have cleaned up their sites time and time again, till they are better from a Google Webmaster point-of-view than all the dross above them in positions #1 to #30?

In all these forums , no-one has got out of this penalty. Follow Walkman's + others advice and start afresh, cos your head aint never gonna knock that wall down.

jinxed

1:16 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



With my site, the problem is now clear. We basically had too many pages that had nearly all affiliate content in them. The only solution was to put 'NOINDEX' meta tags on each of these pages - which seems to have sorted out the problem 'for now!'

Hopefully this will stick, the christmas period in now fast approaching and is usually the most profitable time of year for us.

walkman

1:37 pm on Nov 24, 2006 (gmt 0)



jinxed,
when did you do it, and how fast did it work? Also, are back where you were initially?

thanks,

daveblake

1:46 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



jinxed, I just wonder when you first got the penalty? And were all your pages relegated to page 4 results or worse?

jinxed

1:53 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Walkman,

I put the ‘NOINDEX’ tags on around 3 weeks ago, as well as on my robots.txt file, and my rankings returned around the 20th. I put them on all the pages that I knew had too much affiliate content, so basically it’s a case of duplicate content. I’m now in the process of gradually rewriting all these pages and putting them back in the index 1 by 1.

The funny thing is, I did a lot of cleaning up on the site (tidying up the code, meta tags, navigation etc…) and now the pages that are still in the index rank slightly higher, so im pleased.

walkman

1:59 pm on Nov 24, 2006 (gmt 0)



thank you jinxed. I take you had the 30+ penalty, correct?

I will "noindex" another few hundred pages just to be sure and then add them back one by one. This gives me hope. I also added two more features and even some very "thin" pages are no longer supplementals but I am not taking any chances.

jinxed

2:26 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Daveblake,

Yes all the results were filtered so that they were buried very deep in the index, it started on June 27th like many people I think.

In a funny way, I am glad this has happened because page by page, my site has improved 10 fold and I am now doing well in MSN where previously I didn’t rank at all!

I guess this filter is applied for many reasons though, the problem on my site was staring me in the face.

daveblake

2:39 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Jinxed. I am very pleased for you. Well done spotting the problem and rectifying.

You gonna change your handle now? ;-)

It is not the same problem for me. I completely removed any non-relevant and thin-affiliate pages (though I didn't have that many) from the site.

imo and with respect you may possibly not have had this particular penalty. The 1st massively obvious factor anyone notices with this penalty is not that their pages are buried deep, but that ALL THEIR FORMER TOP POSITIONS WERE NOW EXACTLY AT #31 (though this has very recently - last weeek or so - been muddied to #31 - #50).

I have seen other penalties like yours bounce back after such an adjustment, but not a -31 penalty.

jinxed

3:38 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Daveblake - Thankyou but I think I'll keep it a little while longer, god knows what tomorrow will bring!

Walkman - Good luck with doing that. The way I looked at it, my Google traffic was next to nothing anyway so there really wasn't any harm in trying this approach.

avalanche101

5:40 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



I don't know all this talk of permenant penalties, even Adam himself said that no such thing exists.
One thing I noticed just as the penalty hit was the similar pages feature was only showing a return of 3 urls for our site, it is now back to showing 31 as before.

Breaking news: AustrianOak, if your site is about cartridges and has country in its url its now no1 in google when you do a URL search.

AustrianOak

5:48 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



avalanche, thanks for the note but not my site. Check your PM.

AustrianOak

5:55 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Observation:

my site was one of the early ones to get hit, the infamous April 26th hit. One thing I am noticing is that my Google cached pages are either showing recent dates such as November and then a small percentage are showing dates prior to the April 26th hit - such as March and May.

One thing to note is that these pages have been updated many times since those cached dates, however they don't seem to be updated in cache by Google.

Is this perhaps some clue that these pages are linked to the penalty? Like I said before, I have changed/updated these sites as was relevant in the past 6.7.8 months time.

Why would google not use the latest cache/crawl dates as it does on 90% of the rest of my site/content?

Might be something.. anyone else experiencing anything similar?

AustrianOak

6:10 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Great post on another board:

According to one SEO "expert" I read, Google may penalize for
navigation menus that show on every page. This, to me is absolutely
absurd. If you have main sections on your site, why wouldn't you have
this main navigation menu throughout your site?! As far as I know, as
long as there has been INTERNET and WEB-SITES on the INTERNET this has
been true! Honestly, I personally think that these SEO "experts" don't
have a clue.

Further, I personally believe that some "engineer" at Google tweaked
something over the summer and messed their whole "algo" up (further)
and to look all intelligent and save face, they are coming up with
these lame-brain excuses for why people's sites are in the supplemental
index.

By the way, you should read about how AllTheWeb (which is owned by
Yahoo) outperformed Google this summer with 3.1 Billion pages indexed.
Google quietly bumped up their figures to 3.3 Billion pages indexed
within a few weeks and then all of a sudden this Supplemental index
appeared.

avalanche101

7:21 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



AustrianOAk,
apologies for the confusion, however that site is now showing as number 1 for its Domain name. If they go back to their "normal" position in G for regular searches I'll get in contact with them, invite them over here and find out what they did to get that result.

Navigation, I did look at this last week, as I suddenly noticed a very big Cheese in our market wasn't in the usual top 10 it normally is. Their URL hasn't gone to -31, but they have dropped significantly and there are a couple of things they did to their site a few months back that may have resulted in this.
1) They added navigation to the bottom of their pages as well as having the usual down the left hand side navigation
2) They added, what may be considered doorway pages.
They have a shopping cart system that doesn't lend itself well to search engines. So, and although they may be considered doorway I actually thought it enriched the site as well as it added more information, this may have caused their drop as well.

avalanche101

7:26 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



AustrianOak,
when you hit "similar to" are you getting a list of 31 other sites yours is considered similar to, or just a small list of your own pages?

AustrianOak

9:33 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Avalanche,

I have one page of similar sites. 1 of the results is mine. about 1/3 are 'uk' endings. None of them have been attacked with the 31 penalty.

Martin40

10:22 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



I removed nearly all my unrelated links after the 15th and thought that would get me off the hook. Now one of my competitors has disappeared altogether and she has never had any unrelated links.

I refuse to believe that there is anything spammy about that site - are we dealing with another bugdate?

avalanche101

10:50 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



AustrianOak,
keep your eye on it over the next few days, see if it changes.
The standard appears to be 31 related sites.
Ours is now on a lot of the top 20 that are returned for searches in our market, I must add though its always listed last on the list for other sites.(ie hitting related/similar to for each of their domains)
Still, better than last week when it didn't appear at all.
Call me mad, but I have a good feeling about that.

Martin, do a search for your domain i.e www.whateveryoursiteiscalled.com and your friends.
What do you see? Are the domains coming up anything less than first place on the results?
If so then you have the same penalty we're banging in about.

AustrianOak

11:05 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



avalanche101, just to make it clear.

We are talking about the googlebar function of "similar pages" correct?

Are you saying that sites that are affected by this penalty, when they search their "similar pages" all the sites come back with this penalty?

I have also noticed, while punching in random sites that when I click on "similar pages" for them, they always come up #1 on teh list.

So once again, my situation.. I come up dead last and none of the other sites have the 31 penalty.

goubarev

11:55 pm on Nov 24, 2006 (gmt 0)

10+ Year Member



Hey guys & gals,
I've double checked many of my domains (100+) none had the "-30 penalty" - there were few that didn't come up first (but all within first 10) - and there were few that did come up at all (completely banned)

My questions is - why would one think that example.com should come up first search: "example.com" - what if there are more "relevant" websites for that search?

I believe it was in May 06 when Matt Cutts said that they have changed the search - and now when one types the domain name - instead of matching it to the list of domains, google will actually do the "string search" and would search - as though it was a simple word search (appearently to catch the misspelled domain names)

walkman

12:18 am on Nov 25, 2006 (gmt 0)



>> My questions is - why would one think that example.com should come up first search: "example.com" - what if there are more "relevant" websites for that search?

this is different: there's NO way that 30 directories or sites are more relevant that "domain.com" with 500+ unique backlinks to it.

goubarev

12:37 am on Nov 25, 2006 (gmt 0)

10+ Year Member



Well, in Google's eyes it maybe that those other 30 directories are more "relevant"... for the keyword: "example.com"... than the actual domain name example.com (even though it has 500+ incoming quality links)

or it maybe that example.com is "overoptimized" for the keyword "example.com" - this way all we are seeing the "regular" "over-opimization" "penalty"...

I sure if New York Times were to do an article about my site - and would include the domain name in the title and all over the article - that article would come up higher on Google for my domain name than my actual domain name - because in Google's eyes this article is way more "relevant"...

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