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How can I pass all established relevance to a new domain?



1:04 pm on Nov 4, 2006 (gmt 0)

5+ Year Member

I have site A that is good as PR, years of registration, popularity and so on.

Now I would like to pass all his rilevance to another domain, moving all content as is to other domain, dropping the other.

Is it possible?



6:01 pm on Nov 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


Welcome to WebmasterWorld.

You really don't want to do what you are thinking about.

First, the new domain will be starting from scratch.

Second, getting people to update links that went to domain A to change is very difficult.

Third, in order to even keep the influence the links to the old domain had you'll have to keep the old domain active and do a 301 to the new domain until all of the old links to that domain are changed.

Fourth, even if you do the second and third parts it is not known with certainty that everything will transfer in a reasonable time frame or if it would all transfer. .

In short you really don't want to do it unless you can stand being down in the serps for a long time.

[edited by: theBear at 6:06 pm (utc) on Nov. 4, 2006]


8:29 pm on Nov 4, 2006 (gmt 0)

10+ Year Member

If you are doing this simply in order to have a different and potentialy easier to remember domain name for users to get to your site, you might be better off setting up the new domain with a 301 redirect to the old one, and leave the old one alone.


8:53 am on Nov 5, 2006 (gmt 0)

5+ Year Member

Fourth, even if you do the second and third parts it is not known with certainty that everything will transfer in a reasonable time frame or if it would all transfer. .

I can wait....no problem.

Do you think that using a 301 from my good domain to new domain it will not go into the sandbox?



9:01 am on Nov 5, 2006 (gmt 0)

10+ Year Member

as far as I know I do think that the new domain will be sandboxed.


3:08 pm on Nov 5, 2006 (gmt 0)

5+ Year Member

I had one similar requirement few days back but I dropped the idea ( for some other reason ) and continue the old domain. Some points that time I collected.

We can transfer the old domain PR or credit to new domain by 301 redirection. Search engines transfer that but think of the old links you have pointing to deep inside pages of old site. For that we planed to keep the old structure with all pages having unique redirection code pointing to same exact page of new domain. So we planned to create a mirror site at new domain with content and old site with same page structure and 301 redirection.

Anyway we were not sure at the time on duration of this arrangement.


8:49 pm on Nov 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

< This message was spliced on to this thread from another location. >

My website has been online under its current domain name for about 6 years and gets about 220 non-robotic visitors/day from Google. I'd like to change domain names at this point to something more general.

How effective would a series of page-by-page 301 redirects be in transferring my old site's search engine rankings to my new site? Would I be better off keeping the old domain and website active, and referring people to the new site with "Click here to visit our new site" links?

- Grant

[edited by: tedster at 8:57 pm (utc) on Nov. 10, 2006]


9:39 pm on Nov 12, 2006 (gmt 0)

5+ Year Member

301s are the way to go.

I advise 301'ing in chunks/sections.
Make sure you do specificoldpage-->specificnewpage, not specificoldpage-->newsitehomepage!


12:09 pm on Nov 13, 2006 (gmt 0)

10+ Year Member

Be very careful with site transfer to new domain.
I've done it some months ago and that site totally vanished from google (while all other Search Engines listened the new domain within few days).

I just moved from widgets.olddomain.com to widgets.org, preserving the same structure and 301 redirecting page per page.
The result in Google: old domain vanished immediately, new domain doesn't appear at all. PR has been transferred to the new one, but still with no presence in Google results.
Many sites are now linking to the new domain.
The move was made at the end of August.

This is sandbox in action. I suggest you to keep the new domain online for some months, with some original content. When the new domain is part of google results (so it's out of sandbox), just move the content from the old to the new domain, recirecting visitors with a correct 301.


1:09 pm on Nov 13, 2006 (gmt 0)

10+ Year Member

301s are no longer honoured by Google since BigDaddy (although they work in Yahoo and MSN).

Three examples :

1) New site launched in a sub-directory of existing site. Related content (a consultancy launching their own software tool). Page 1 rankings for new content. 301 to new site plus extra links (less than 30) - all rankings disappear completely. 3 months on no change.

2) Re-branding. Identical site, new domain. Business online for 5 years. All rankings lost.

3) Switch from .com to .co.uk. No other changes. All rankings lost.


1:48 pm on Nov 13, 2006 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I've had some serious grief with MSN with 301's, and while theoretically 301's are supposed to work with Google, I've had no joy with those either - even within the same domain.

I changed directory structure on one site many, many, many months ago. The old URLs are still showing as indexed and Supplemental at Google, and there's no sign of the new pages. I have half a mind to take the whole site off-line and start over from scratch.

If an existing site is doing fine, IMHO there'd better be a pretty critical reason for making a complete change.


OK, I just checked my records and printouts on another site. I redirected a page to another (combined the two) on May 12, 2006. As of now, the old page is still indexed (Supplemental, it's gone) and the page - an existing one - that it was combined with and redirected to - is still not indexed and still has no PR.

[edited by: Marcia at 2:15 pm (utc) on Nov. 13, 2006]


5:58 pm on Nov 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

This is scary stuff.

It sounds like I should keep the old site up indefinitely. I could let people add items to their cart on the old site and when they click checkout they could be redirected to the new site. I suppose the old site could finally be 301'ed some time in the future when the new site is doing fine on its own.


6:35 pm on Nov 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Definitely scary!

6 months ago I created three new sites and moved some page groups from my main site to these with a 301 redirect for every page. No problems with Google or MSN, but Yahoo is is still giving me problems.

All my old deleted pages are still listed in Yahoo SERPS for my old site, but caches redirect to the new sites. And now all Yahoo traffic has disappeared - I suspect because Yahoo sees the non-existent pages as duplicates of the new ones.

At the moment I am worrying about whether to remove the 301 redirects or not.


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