Forum Moderators: Robert Charlton & goodroi
He states, and I agree, that "creating a web page with the keywords in the title and H1, and keywords bolded and italicized elsewhere on the page. Otherwise known in some circles as "properly optimized." is "sending the wrong signal of having good taste but not tasting good."
He then says "So ask yourself, what are signals of a trusted source of information?"
I repeat the question, what are the signals?!?
Every IBL should have a pretty different description and not to be too specific on one or two keywords in the anchor, as all "editors/webmasters" should have a different ability and should write in theyr own way...
assume you (as a webmaster with all the knowledge you have) find a website that you really like. You give them a link, just because you like them and maybe want that others will find and like them as well. You know that some good keywords in your link will help them and act accordingly.
Why on earth should that reduce their credibility?
the nerd.
It takes the same amount of energy, either way.
As I've always said, an authority site is an authority site way before Google picks up on it.
Might as well put in the same energy as "mimicking" authority and know that you've actually created something useful.
* Incoming links for a variety of "trusted" sources
* Outbound links to a variety of relevant sites
happen "naturally" when building a site that is authoritative.
Bold, italics, underlines, red print, blue print, etc.
Who cares?
Either the info/product is authoritative or not.
Doesn't matter whether it's there or not.
If you want to control (somewhat) how people link to you then explain how you want the anchor text to say on your "link to us" page.
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If you're trying to game Google, then game them. Forget about being authoritative and go for what you want... quick money.
Silly to pretend you're a white hat when you're trying to game G somehow. Just game them.
Who cares what people think about what color hat you wear?
Otherwise, put the time and effort into creating something that's extra-ordinary and noteworthy and reap the rewards of that.
if a sprinter ran the 100 meters in 8.2 seconds would you say that was the perfect run, or that was too good to be true?
It would depend on what turned up in the urinalysis. If traces of several different forbidden substances were found, I'd be extremely suspicious. :-)