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Penalty for using hyphen?

for domain and for individual pages

         

Thaparian

4:14 pm on Aug 17, 2006 (gmt 0)

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I read somewhere that if domain is named as keyword1-keyword2 dot com
then google might give that domain penalty.

Does it also applies for sites that names the site pages using hyphens?

For example domain.com/dir/i-love-webmaster-world-forums.php

Also please tell for what reasons google penalises a domain?

I don't have much experience, i apologise if i asked a stupid question.

Thaparian

1:18 am on Aug 20, 2006 (gmt 0)

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Google do crawls my site , but whats the use, inner pages never shows up in google's index.

Is google ignoring the inner pages cos of hyphens?

Should i remove the hyphens?

CainIV

5:11 am on Aug 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Penalizing for dashes in the domain would not make sense as finding good domains names to describe your business is getting increasingly tougher.

Sometimes dashes are necessary in the domain name to describe the business the way you wish it to be.

If this is the case it is definitely something that needs to be look at further.

daveVk

10:49 am on Aug 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is google ignoring the inner pages cos of hyphens?

Lots of sites without hypens have same problem. Dont think it is a factor.

goubarev

1:48 am on Aug 22, 2006 (gmt 0)

10+ Year Member



One of my site is a nationwide directory for businesses.
I have many pages that are structured like this:
[keyword-keyword.com...]
Example:
[blue-widget.com...]
(... and repeat like that for all the cities in US)
These pages rank well on:
"blue widget in beverly hills"
"blue widget 90210"
"blue widget 310"
I don't rank anywhere on "big keywords" like "blue widget" - but I get tons on local - which is actually a better converting... All the big guys do this - I guess I'm one of them.
I would not recommend this structure if you don't have enough pages...
But, about the dashes in domains and in URL - it's a myth, they don't penalize for this... at least on all my sites...

walkman

2:37 am on Aug 22, 2006 (gmt 0)



probably peole have the same content on "Flowers in (zip code) or (city name), and all the pages are identical. In this case, people get penalized for dupe /spam content, not dashes.

ante99

6:39 pm on Sep 2, 2006 (gmt 0)

10+ Year Member



I realized today that two of my domains, both PR5 and about 3 years history on SERP page one for keyword keyword now are found on page 2 or later. Domains are both keyword-keyword.com. Also noticed a consistent traffic fall with up to 75% since about August 20th. It might be something here...

g1smd

8:11 pm on Sep 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Whatever you do, avoid spaces and underscores in URLs.

They both cause problems.

cavendish

9:44 am on Sep 3, 2006 (gmt 0)

10+ Year Member



>>Whatever you do, avoid spaces and underscores in URLs.
>>They both cause problems.

Why do you think underscores are bad?

WW_Watcher

4:00 pm on Sep 3, 2006 (gmt 0)

10+ Year Member



cavendish
See for yourself, do some common 3 word searches in your niche, then do the same searches using underscores, dashes, and periods, as seperators, instead of spaces, You will see that G considers underscores a letter, making the 3 word combination into a single word. If you continue this research you will determine that G considers periods & dashes as seperators, but underscores as a letter.
I do not remember which, if it was Matt, Or GG, or both, but he/she/they told us that G, in their ultimate wisdom, did this because their programmers like to be able to search for filenames with underscores for exact matches, or something like that.

IMHO, Having to choose between a period & a dash, I find the period the eaiser to read seperator if I cannot make proper use of the underscore.

Back To Watching,
WW_Watcher

europeforvisitors

5:30 pm on Sep 3, 2006 (gmt 0)



I am more concerned about URLs.

It probably comes down to the question of whether your site is clean in other respects.

There's nothing inherently suspicious about hyphens in URLs. If I have an article about Elbonian kayak cruises, I'm likely to call it "elbonian-kayak-cruises.htm." I suppose I could call it "elbonian_kayak_cruises.htm," but the principle is the same: The filename is more descriptive and easier to remember than onelongstringofwordslikethis.htm, so it makes sense from any reasonable point of view. I can't believe that Google would penalize me for such filenames (certainly Google hasn't done so to date).

But, if I also had a domain with a long string of "money words" and hyphens and a crosslinking pattern with half a dozen other hyphenated domains and an unnatural keyword density and 10,000 inbound links from blogs and off-topic "links" pages, the hyphenated URLs might trigger a spam alarm in Google--as it should, for reasons of statistical probability alone. We can only speculate, of course, but we're living in the 21st Century, not the 1990s, and it isn't unreasonable to assume that spam filters or detectors are more sophisticated today than they were half a dozen years ago.

Thaparian

6:01 pm on Sep 3, 2006 (gmt 0)

10+ Year Member Top Contributors Of The Month



I am rebuilding my site.

I used folder name as "keyword1_keyword2"

I think Google won't penalize any site, if the content is worthful, there are relevant links to site, and out links towards other relevant sites.

About the deep pages, i won't use more than 2 undescores.

Many people suggested me to make site about one topic, so now i am concentrating on one topic.

[edited by: Thaparian at 6:01 pm (utc) on Sep. 3, 2006]

Wlauzon

6:35 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see a lot of really bad info (info?.. make that opinions).

There is no reason at all why Google or any other SE would care if the domain name is bluewidgets.com or blue-widgets.com.

If it did, then explain why our sites - of which two out of three main ones are hyphenated - are #2 to #5 in Google, MSN, and Yahoo search for the 5 most common search terms....

And that is out of: Results 1 - 10 of about 41,900,000 for [...] the main key word.

[edited by: Wlauzon at 6:37 pm (utc) on Sep. 3, 2006]

pageoneresults

6:44 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There is no reason at all why Google or any other SE would care if the domain name is bluewidgets.com or blue-widgets.com.

In your example, there is only one hyphen.

There's a big difference between one hyphen and two. And even a bigger difference between two hyphens and three. If you've reached the three hyphen level, there's a good chance that you are attracting "negative points" in the overall scoring of your site.

I also think that most of us can attest that when you get to 3 or more hyphens in the domain, the quality factor seems to diminish exponentially.

If it did, then explain why our sites - of which two out of three main ones are hyphenated - are #2 to #5 in Google, MSN, and Yahoo search for the 5 most common search terms.

This is typically what will happen with a single hyphen domain name that matches the search query. If the basics of SEO have been addressed, then I would "expect" you to be in those top positions for your most common search terms, particularly if they contained the words in the domain name.

buckworks

7:55 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



There's another factor to consider here: domain age.

Someone pointed out that a big reason people choose hyphenated domain names is that the good unhyphenated names are often long gone.

I suspect that many hyphenated domains face a slight disadvantage simply because they're newer, not because there are any intrinsic penalties for hyphens in the domain name.

Nikke

8:26 pm on Sep 3, 2006 (gmt 0)

10+ Year Member



I'd like to chip into the domain vs folder-name discussion with an example.

I have a hyphenated domain name that right from the start (about two years ago) has failed to rank for the two words making up the domain phrase (pretty much the same as the icecreame-shop example above).

Yes, I do see that as a penalty for this exact phrase. Hoever, the site has now problems what so ever for other words or phrases, not even the first of the words in the domain phrase.

So. I do believe you should stay out of hyphenated domains.

As for lots-and-lots-and-lots of hyphens in URLs, I agree with the majority. They alone, aren't a reason for penalties, but they might very well be weited into the equeation when Google looks for those "signs of SEO".

Halfdeck

10:31 am on Sep 4, 2006 (gmt 0)

10+ Year Member



About the deep pages, i won't use more than 2 undescores.

One hyphen in a domain name is not going to translate into a penalty. It's a signal, very quiet one, that will probably be ignored as long as the rest of the site is clean.

Two hyphens is a slightly louder signal, but again, if Google is convinced your site is legit, that signal should be ignored as a false positive.

Ten hyphens in a domain name - now if that didn't sound an alarm with Google I'd be very worried.

Consider what Matt Cutts said about having multiple domains on the same IP and releasing millions of pages on domain launch (paraphrased): "four domains on a single IP, no problem - 2,000 domains on the same IP probably means they're spam..Couple thousand pages should be no problem...millions of pages, that's a hole another ball of wax).

In other words, think shades of grey(not yes/no) and threshold.

Also keep in mind if you use bluewidget.html instead of blue-widget.html, you're only going to (slightly) improve your ranking for "bluewidget", not "blue widget." And if you decide to use underscores ("blue_widget"), you're only optimizing for "blue_widget", which I doubt will pull much traffic.

[edited by: Halfdeck at 10:34 am (utc) on Sep. 4, 2006]

Wlauzon

2:45 am on Sep 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Two hyphens is a slightly louder signal, but again, if Google is convinced your site is legit, that signal should be ignored as a false positive....

I am betting that NOBODY has any real evidence for that or any similar statements. And I have never seen anything from any of the search engines that that they would care about hyphens.

Not to mention that it defies common sense that they would care.

This all sounds like an urban myth to me, and I have never seen any evidence either way that hyphens - including more than 2 or 3 - has ANY effect on the search engines. In fact I wonder if they even LOOK at the name, and don't just all use the actual IP address internally...

johnyfav

7:35 am on Sep 6, 2006 (gmt 0)

10+ Year Member



Should we not be thinking about our customers rather than the search engines?

I think my visitors would like www.mysite.com/something-something.php as it makes sense.

And therefore that is what I will be going with.

torson

9:23 am on Sep 6, 2006 (gmt 0)

10+ Year Member



Should we not be thinking about our customers rather than the search engines?

I think my visitors would like www.mysite.com/something-something.php as it makes sense.

What is wrong with www.my-site.com/cate-gory/file-name.html. In my opinion this more userfriendly, because the visitor can see by the url in which branch of the website he is surfing. I think it´s confusing, when you have a lot of pages without any subdirectory (category). I´m sure there is limit of hyphens.

johnyfav

9:54 am on Sep 6, 2006 (gmt 0)

10+ Year Member



Sorry yeah folders are cool too.

Anything that looks better for the customer wins for me.

g1smd

5:16 pm on Sep 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> I am betting that NOBODY has any real evidence for that or any similar statements. <<

I heard Matt Cutts mutter something about it, the last time that he talked about "Signals of Quality".

pageoneresults

5:41 pm on Sep 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I am betting that NOBODY has any real evidence for that or any similar statements.

I would think this can be easily determined. Just run a search on 10 terms and view the first 50 results. How many domains have one hyphen? Two? Three? Etc.

What percentage of those domains are hyphenated in those first 50 results? One hyphen? Two? Three? Etc.

I do quite a bit of research on a daily basis and use Google a majority of the time. I don't see many hyphenated domains in the spaces I do research in. I do see more sub-domains.

europeforvisitors

5:53 pm on Sep 6, 2006 (gmt 0)



Not to mention that it defies common sense that they would care.

Forget about caring and think about statistics. Let's imagine that Google's search team feeds examples of good and bad pages into a computer. The computer analyzes those good and bad examples to determine a "junk page" profile, and it finds that 75% of the pages with three hyphens in the domain name are junk. As a result, triple-hyphenated domain names are likely to be a negative signal of quality that could cause problems with rankings if a page fits a "junk page" profile in other ways.

Alex70

6:02 pm on Sep 6, 2006 (gmt 0)

10+ Year Member



Penalty for using hyphen?
no evidence. ( 3-4 results out of 50 still no evidence )
We are getting a little paranoid I believe.
In url hypen? in folders, directory? No evidence, we should see now hypened urls ( not just index ) going supplemental if there is a penalty. I Can show loads of domain that use hypens in domain name and sub domain and directory and.. are doing just good.

Halfdeck

8:25 pm on Sep 6, 2006 (gmt 0)

10+ Year Member



I Can show loads of domain that use hypens in domain name and sub domain and directory and.. are doing just good.

the reason some did not believe it for a long time is that — as is true with so many of G’s algo elements — things are co-dependent. So the addition of x 1,000 pages for site A will not have the same effect as the addition of 1,000 pages for site B, and the difference is not just limted to the pre-existing number of pages on each site. Many other factors involved.
-caveman

Here's what Vanessa the Vampire Slayer said about user-friendly urls:

Next, consider this page name:

123244ffgfhdsled99eddgdd.html

It doesn’t take a special tool to know that the URL isn’t user-friendly. Compare it to:

african-elephants.html

But you can have too much of a good thing. It also doesn’t take a special tool to know that this page name isn’t user-friendly:

african-elephants-and-their-habitats-and-diet-and-history-and-extinction-possibilities-and-this-page-is-really-great.htm

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