Welcome to WebmasterWorld Guest from 188.8.131.52
Matt Cutts released a video last week defining the term data refresh [video.google.com] (thank you Matt).
I interpreted it this way: the algo elements are the dials that we refer metaphorically too, the index is all of the spidered information about our websites, and a data refresh is someone changing the settings on the dials to adjust the relative importance of various algo elements.
If my interpretation is right, then a data refresh is similar to an update of years past in that the relative importance of algo elements changes. What's different today from the past is that no new algo elements are introduced during a data refresh - those are introduced whenever they are proven ready as Matt explained in the video.
Note that Matt says in the video that the algo element that was affected by the June 27 data refresh has been an algo element for 18 months.
What do you think?
P.S. I don't care if I am right or wrong, I just hope to get to an understanding through discussion...
Actually I don't believe they are only running an unique algo constituted by some elements, but different algos constituted by some elements. For example, an algo for ranking new domains, an algo for ranking new pages on old domains, an algo for filtering spam... But who knows.
Matt discussed actual changes in the algorithm separately. He said those were like puting a new engine in a car. Whereas the data refresh was like putting in fuel.
Index Update: Done on a continual basis, so should not really notice one unless an index has to be rebuilt for some reason.
Algo Update: Dialing the knobs up or down. Matt used the example of making PR a more or less important part of the algo.
Data Refresh: An update of the information that the algo works on. Can be continual; Matt used the example of newly recalculated PR being continuously fed into the system. Can also be on a once every blue moon basis; Matt said the last two burps were instances of data used by parts of the algo being refreshed.