Optimizing syndicated video content?

syndicated video

[James Pavoldi IV]

I have a question and this is my first post so it may not be in the ideal category (feel free to direct me).

I am currently using syndicated video content and publishing it to my site using JavaScript and it is within the JavaScript that the headline and summary I create reside.

I have the option to use the clip in HTML as well for newsletters but it is far more difficult as I need to manage the code for each new clip, and XML (which I have not used yet and may be above my personal abilities).

My question is that is there any way to get search engines to recognize the clips and summaries I publish (within the JS location) without creating another headline and summary outside of the script (which negates a lot of the ease of using the JS publishing method).

To use a real world example, As a test I put up a bunch of clips from the Fourth of July covering regional fireworks displays, accidents like the Rosebowl fire and the fireworks hauler whose truck blew up in Independence, Kansas... Assume it's my goal is for 'fireworks' enthusiasts and professionals to be able to search for this kind of video and find it on my site.

I have a number of other partners publishing niche video on all kinds of topics from missing children and gang violence to global security but it seems everyone has been less than efficient in delivering an easy solution.

Can a video-only content site even be optimized or does there need to be a bunch of relevant text next to every clip.

Let me know,

Jim