Is there one publication I should read before building a site for Google?

[asmoguy]

I hope this post does not breach any rules. Please kindly help! :)

We have a list of 30 or 40 keywords that get a lot of searches but do not have many results listed on google. There are enough results but we believe we can do better.

If we want to build 30-40 keyword rich pages what one publication/book/ebook/article should we read before starting?

We want to do this once. It does not have to be perfect but we would like to at least follow a few of the standards that will give us success in the search engines - mainly google..

Can anyone recommend the one book, article, etc that we should read before starting?

Thanks!

[tedster]

There's no doubt in my mind that we have just the article -- right here on WebmasterWorld:

Successful Site in 12 Months with Google Alone [webmasterworld.com]

[vite_rts]

Thanks

What an article

[asmoguy]

Thanks Tedster!

Two more questions:

1.

Is this article up to date?
After scanning it I am convinced this may all I need :-)

2.

A lot of the keywords we want to use are keyword we have plugged into adwords. We know how many impressions they get per day on google.com, etc, etc.

our way of measuring competition is by simply typing them into google.com with quotes. If the number is under 50,000 and it gets a couple thousand impressions per day we feel it is worth a shot,

Any better advice on this aspect?

I hope my questions and this thread helps other newbies out too :-)

[ashear]

Its simple, if you want to start a new website that is not adding any unique value to the web you are screwed.

[cabbie]

I suggest any religious book that has guidance on prayer.

[ClintFC]

Its simple, if you want to start a new website that is not adding any unique value to the web you are screwed.

Google have no way of measuring value, instead, you must build a low-tech website, nothing fancy: no javascript, no ajax, just plain simple html and lots of wordy links (forget Web 2.0, Google have decided that all that stuff's a no-no).

Next you need to generate lots of text - forget value, instead think unique and keyword-heavy. Don't worry. This text doesn't need to make any kind of sense to a human-being, just so long as Google's dumb-ass algorithms can tell that it's unique and contains the relevent keywords.

Next. Become a household name so that you can be manually immunised against all future dumb-ass Google quality-filters.

Easy.

[kidder]

The Bible

Sorry guys - could'nt resist that one..

[tedster]

Is this article up to date?

Here's a more recent discussion about the article and what, if anything, has shifted.

[webmasterworld.com...]

[pageoneresults]

Another great place to start reading...

W3C - Getting started with HTML
[w3.org...]

I'm a firm believer that page structure is an important part of the overall process. Understanding HTML and CSS is at the core of everything you will do. ;)