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On page does not mean anything anymore

     
9:08 am on Jul 19, 2006 (gmt 0)

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Before I used to be able to tweak titles and keyword density to make some difference. In the last year Google has moved a lot away from on page factors almost entirely. Now it is only about anchor and the amount of links you have providing your content is unique.

[edited by: Crush at 9:09 am (utc) on July 19, 2006]

1:29 pm on July 19, 2006 (gmt 0)

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Google does still look and and include titles in their algo, but keywords are only used (As far as Google is concerned) if you have Adsense on your pages.

*

1:48 pm on July 19, 2006 (gmt 0)

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In the last year Google has moved a lot away from on page factors almost entirely.

So you're getting absolutely no long tail phrase traffic whatsoever? That indicates to me a problem with your content. Content (the on page factor) matters more than ever right now in google.

For competitive single word and two word phrases, anchor text inbounds are mightily important, of course. At the moment. But such narrow targetting produces low-grade narrow and small volume traffic (with a few exceptions).

The wider the picture the bigger the money pot, and the more stability for your pages.

Before I used to be able to tweak titles and keyword density to make some difference.

You still can, but you can't tweak beyond perfection. If you've landed on the current algo sweet-spot, you've exhausted that avenue. At that point, of course, the single biggest factor with potential for exponential growth (currently) is inbound links.

Assume for the moment that you've nailed it. Now you can spend less time tweaking existing content and more time writing new content.

TJ

4:18 pm on July 19, 2006 (gmt 0)

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Assume for the moment that you've nailed it. Now you can spend less time tweaking existing content and more time writing new content.

TJ

Good point! That is the best thing I've heard in a long time as I would rather focus on new, fresh content rather than tweaking older content. That would be good for us ALL.

[edited by: WiseWebDude at 4:18 pm (utc) on July 19, 2006]

4:31 pm on July 19, 2006 (gmt 0)

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In the last year Google has moved a lot away from on page factors

I agree, took some of the fun out of it to be honest.

11:58 pm on July 22, 2006 (gmt 0)

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There is a great article talking about the importance that google, yahoo, and MSN all place on the existence of IBL's. In fact, there is more importance placed on all of the off page factors than there is placed on any on page factors. I would leave a link to the article/study here, but it seems as though http's don't happen on this forum and I'd hate to break any rules.

To sum it up, a study was done using the keyword "laptop" that compared the top 20 from each of the 3 major SE's, including both on and off page factors. This study was sumarized in a tidy chart that placed the greatest importance across the board on IBL quality, the least important off page factor was IBL quantity. IBL quantity still ranked higher than any single on page factor for all 3 SE's.

It's also interesting to note that IBL quality showed to be 42 times more important than IBL quantity.

12:29 am on July 23, 2006 (gmt 0)

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I think that is a great example on how not only Google but the top 3 really do handcode natural listings enough to drive visitors towards their ads on money making keywords.

Now I understand how my site dropped on a big moneymaker word and now all results are news stories and such instead of the service.

12:53 am on July 23, 2006 (gmt 0)

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If your on page factors are bad, improving them can make an immediate difference.

A friend who was here at the house drinking Guinness whined on July 17th that his web site was not ranking on Google for the main topic of the page. I took a look and he had the description right, the page content right and the title was

...

...

wait for it

...

his name.

I logged in, changed the title, and in four days he moved from #30 for the top money term in his industry to #1 for that term.

This was strictly an on-page change and it had spectacular results (on Google.)

2:29 am on July 23, 2006 (gmt 0)

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Sara, are you saying that Google and the other SEs have purposefully skewed their listings in order to steer searchers to the paid advertisements on the search results page? After seeing what's happened since June 27th, I think I might agree with that.
3:02 am on July 23, 2006 (gmt 0)

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Look at it from another way. How much does google make when its users are clicking natural listings?
3:19 am on July 23, 2006 (gmt 0)

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distrubuted strategy now...across the entire network for a given site's relationship in their respective marketplace...
12:47 pm on July 23, 2006 (gmt 0)

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Indeed, Jim. But what about legitmate AdSense publishers that have been wiped out of their long-standing top positions?

A quality publisher brings value to the equation and everyone wins - visitor, publisher, Google, and AdWords advertiser.

1:25 pm on July 23, 2006 (gmt 0)

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But what about legitmate AdSense publishers that have been wiped out of their long-standing top positions?

Quite honestly, most publishers would be better served by eliminating the middle man (google) and selling that adspace direct to the advertisers.

Reports of G discounting or detecting "bought links" are greatly exaggerated.

Can you guess why?

3:30 pm on July 23, 2006 (gmt 0)

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Our website was redesigned in Jan. using our existing domain name which is five years old.

After April 27th most of our redesiged pages vanished.

We have new well written contents on all these pages.

IBL's, site maps etc. everything in place..

But we can not get 3/4 of our site indexed in Google.

Some pages (and they are also new pages) are indexed in Google and doing pretty well..

But we can not get the rest indexed?

Should we rewrite our contents, I truly don't think that will make it or break it?

More quality IBL's will that get our pages indexed? Did anyone experiment with pages that dropped out of the index to get them back and running?

4:09 pm on July 23, 2006 (gmt 0)

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Certainly in some cases and in varying degrees, Whitenight.

Please feel free to enlighten those of us who are in the dark. :)

4:15 pm on July 23, 2006 (gmt 0)

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Quite honestly, most publishers would be better served by eliminating the middle man (google) and selling that adspace direct to the advertisers.

Only if they've got enough traffic on a page for "Elbonian kayak cruises" or "lefthanded monkey wrenches" to deliver an acceptable number of leads to an advertiser who wants page-targeted ads.

4:26 pm on July 23, 2006 (gmt 0)

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Absolutely agreed, EFV. It's all about the traffic and, of course, Google controls the floodgates.
4:33 pm on July 23, 2006 (gmt 0)

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Fezzi,

Contrary to EFV assertions, people pay quite well for text links for reasons other than "targeted clicks."

In other words, you're no longer selling space to people who target "Elbonian kayak cruises".

If your page is about "Elbonian kayak cruises" then you're only making pennies a click anyways. And for most content publishers, this is situation.

You're better off selling that adspace to some other travel related site who would easily pay alot more and is less concerned about the actual visitors delivered thru the link or not.

4:48 pm on July 23, 2006 (gmt 0)

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I just love this blanket declarations. Never forget: just cos' you can't make something work, it does not mean it doesn't.
5:12 pm on July 23, 2006 (gmt 0)

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Contrary to EFV assertions, people pay quite well for text links for reasons other than "targeted clicks."

I never asserted that people buy text links only for "targeted clicks." (I think we all know the truth on that score.) But what does that have to do with AdSense ads? Different types of advertising serve different purposes, and they aren't mutually exclusive.

And by the way, AdSense ads can pay very decent eCPMs, even when they're used in moderation. If you have the right topic and audience, they can be a great complement to display ads, affiliate ads, or other types of advertising. But that's a subject for another thread in another forum.

7:26 pm on July 23, 2006 (gmt 0)

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as for on page content...i have seen widget pages that only recover rankings AFTER all content is moved and a link left saying
THIS WIDGET NO LONGER EXSISTS..CLICK HERE FOR THE CURRENT WIDGET
Then that page ranks in its old positions. In other words your on page content can actually leave you worse off because it gives the google micro filters food for working on...the google micro fliters love content...