Forum Moderators: Robert Charlton & goodroi
I've got the following situation with one of the web projects I'm currently working on and like to get your opinion in regards to whether static 'mirror' pages would be penalised by Google or not:
A company XYZ runs two seperate domains/websites:
companyprofile.domain(Profile of the company and services it offers)
companyshop.domain (Online store with several thousand of its products)
Because the online store doesn't allow smart URL formatting and other SEO techniques to be implemented (pls don't ask why - it's a loooong story) the rankings for all the product pages are terrible.
My idea was now to generate static HTML pages for every product and put those pages on the other domain (e.g. www.companyprofile.domain/product_name.html) as a "products-we-offer" directory.
Of course the look and structure of the page would be completely different and the URLs would be SE friendly. Also I wouldn't replicate all the content, just the Name of the product, the price, the item no and a link to the store-page. This link would refer to the dynamic URL of the store page (e.g. www.companyshop.domain?level=23&id=232323&tl=22) with a simple but clearly visible link "buy this product at our online store at www.companyshop.domain)
I'm well aware that mirror pages are not allowed. But in this case it would just be a "static" version of the product details page of the online store that can be crawled properly by search engines. I don't want it to look like a mirrored page, rather like a static index of all the products that the company offers with a link to the online store (different domain).
What do you guys think? Would it help the rankings? Or would it just be penalised by Google?
Cheers,
Kai
[edited by: engine at 11:40 am (utc) on July 19, 2006]
Its only a few more steps to elaborate this towards a complete shop system, then. So without knowing any specific details I'd say: Rebuild the shop system from scratch.
I used to group between 10 and 20 products (sometimes less) according to meaningful meta-terms of the various product groups in a four-level hierarchical structure. Some of my "competitors" seem to have copied some of these meta-terms even though sometimes these sounded quite obscure;) I believe that this is one of the major reasons why google seems to have identified my site as THE authority site in our little niche. But you need considerable product-knowledge for such a strategy and I hardly believe one can do that for other people.