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I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja.
One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the problem of how the text looked. AutoSEO takes that to the next stage with search engines, so you don’t have to think about things like redirects.
How much would you pay to never have to worry about keyword density, H1 headers, or meta descriptions again? How about.. free? That’s right, AutoSEO is free for individual, students, self-hosted installs, and companies with fewer than 100 employees. AutoSEO is also built from the ground up to handle mobile browsers.
We’re starting with a limited set of invites to kick the tires on the system before opening things up for wider usage. Read more about the project over at seo.ninja!
My next project: AutoSEO [mattcutts.com]
[edited by: aakk9999 at 9:58 am (utc) on Apr 3, 2015]
[edit reason] Added link to Matt's blog post [/edit]
There is no scientific research or patent filed by any search engine that describes a method for identifying spam involving the cross-referencing of a domain's whois data with college and high school registrations, minecraft downloads or employment status at McDonalds and then flagging those student domain owners for spam action. If you can find such research then please post a URL for it.
“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.”
the myth of Google's preference for brands
How would anyone outside of a small subset of people at Google know?
I think you look for signals that recreate that same intuition, that same experience that you have as an engineer and that users have. Whenever we look at the most blocked sites, it did match our intuition and experience, but the key is, you also have your experience of the sorts of sites that are going to be adding value for users versus not adding value for users. And we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side. And you can really see mathematical reasons…
...we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side.
It's often said that bounce rate is probably not a signal, because it is "too noisy".
If one does not have a foundation in understanding how algorithms work one could be forgiven for reading the above statement and declaring it a smoking gun.
Yahoo has a patent, for example, on TrustRank... Could google have something similar?
No. TrustRank was shown to have several flaws in subsequent research studies.
...I believe you looked at the Yahoo! paper...and saw real flaws... But, then, we're both really guessing.
Machine learning was also dismissed...
I can say that tech companies regularly use new approaches without publishing anything about it...on purpose.
It seems odd to me that they have all the whois data but do not flag domains registered in 3rd world countries.