Forum Moderators: Robert Charlton & goodroi
I'm betting that there are already people that show GoogleBot the NOFOLLOW attribute on outgoing links, but show prospective link partners a nice static link.
I'm more reluctant than ever to exchange links. For now I'll just link to sites that I'd link to anyways, and give them full credit for having great content.
I think things are getting to the point of complexity that not even the brainiacs at Google can handle. We'll shall see.
Imagine you are some sort of Google algorithm, trying to weed out spammy overoptimized pages.
You see a page with other questionable signs, and the links are rel="nofollow" too.
The page is not part of a blog or forum. Why the nofollows?
Doesn't that sound like a potential red flag?
I'm not about to put up possible red flags. -Larry
<meta http-equiv="pragma" content="no-cache">
<meta name="author" content="domain.com">
<meta name="Identifier-URL" content="http://www.domain.com/default.asp">
<meta name="language" content="English">
<meta name="charset" content="ISO-8859-1">
<meta name="MSSmartTagsPreventParsing" content="TRUE">
<meta name="distribution" content="Global">
<meta name="rating" content="General">
<meta name="expires" content="Never">
<meta name="robots" content="all">
<meta name="robots" content="Index, Follow">
<meta name="GOOGLEBOT" content="INDEX, FOLLOW">
<meta name="revisit-after" content="7 Days">
What means this?
What means this?
It means he's got too many meta tags. As far as his ranking, it has nothing to do with it. Let's go into it though.
<meta http-equiv="pragma" content="no-cache">Tells the browser to always reload the page. Not all browsers follow this advice so it's kind of pointless.
<meta name="author" content="domain.com">Thats supposed to signify the page's author.
<meta name="Identifier-URL" content="http://www.domain.com/default.asp">It's an Apple thing
<meta name="language" content="English">Tells the browser/bot what language the page is in.
<meta name="charset" content="ISO-8859-1">Character set used by most western languages.
<meta name="MSSmartTagsPreventParsing" content="TRUE">Abandoned ms junk.
<meta name="distribution" content="Global">This automagically sends your page everywhere globally.;)
<meta name="rating" content="General">And it goes to folks of all ages globally too.
<meta name="expires" content="Never">And once everyone gets it, they can never get rid of it.
<meta name="robots" content="all">Does nothing.
<meta name="robots" content="Index, Follow">And does it again.
<meta name="GOOGLEBOT" content="INDEX, FOLLOW">And again. The three above tags all tell the bots to perform the default operation.
<meta name="revisit-after" content="7 Days">Tells the bots when to come back. Do you think they listen?
None of these tags are necessary, and several are rather obsolete. They are definitely not the reason the site is ranking well. Looking at them, though, makes me think the site is performing well due to it's age.
However the robots instructions should stay Google will use them in absense of a robots text file on your server.
Since some servers will not allow websites to use robots.txt files it is in some instances still important to give the bots instructions per page.
Also while most engines find parts of metas obsolete some do not..Yahoo for example now uses keyword meta to match against page content.
Whether the search engine is one of the top three sending 90% of the traffic or one of the engines in the lower 10% sending traffic to your site...if you get one paying customer from the lesser engine that happens to like your overextended metas, then there is ROI on the meta tag investment.
These are my thoughts and should not be construed as gospel, fact (something others are allowed to toss around here but not all are given this privelage), or the basis for attaining front page results.
Clint