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It brings an end to a long-running case that was first brought by British firm Foundem in 2009, when the UK was still part of the EU.
Another of the complainants, shopping comparison site Kelkoo, called the ruling "a win for fair competition and consumer choice" in a post on X, external.
The European Court of Justice (ECJ), which made today's judgement, said in its ruling the Commission was right to find Google's conduct "discriminatory" and its appeal "must be dismissed in its entirety".