Google Accused of ‘Ad Fraud’ and Misleading Advertisers

[BigKat]

Google has allegedly been mis-selling video ads for the last three years, costing advertisers billions in wasted ad spend.

A study has found that Google’s TrueView skippable video ads, which are supposed to appear on third party websites, are failing to do so and are violating its own standards approximately 80% of the time.

Full story: [tech.co...]

Considering the questionable practices/traffic we've received from Google's text and product ads, it doesn't surprise me Google is under the microscope here. If nothing else, it adds fuel to the fire burning that seeks to breakup Google's ad business.

[BigKat]

As a follow-up where Forbes draws comparison of this news to Facebook's metric inflation scandal in 2018:

In a shocking revelation reminiscent of Facebook's notorious metrics scandal of 2018, a recent report exposes Google's GOOG -0.8% TrueView skippable in-stream video ads as potentially misleading advertisers and misallocating billions of digital ad dollars. This egregious misrepresentation has left businesses, including Fortune 500 brands, the US federal government, and small enterprises, feeling deceived and betrayed. As the magnitude of the deception becomes clear, parallels can be drawn between Google's actions and the scandal that engulfed Facebook, causing media buyers to be justifiably outraged.

Full story: [forbes.com...]