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This certificate teaches digital marketing and e-commerce skills, including how to find customers, building an online store, measurement and analytics and increasing customer loyalty. Like all our certificates, all course instructors are Google employees who are subject-matter experts. Learners will get hands-on experience with popular digital marketing and e-commerce tools and platforms such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify and Twitter, as well as Google Ads and Google Analytics.