Barry Schwartz (rustybrick) at Search Engine Roundtable asked:
Is Google Search Unrepresented By Google & The Media? [seroundtable.com], 18-June-2021.
Again, it surprises me that big media doesn't give this space [Google search] more attention. Maybe our niche search blogs got it covered well enough?
Umm, Barry, MSM pays somewhere below zero attention to ‘niche search blogs’.
The answer is simple: MSM publishes what they are spoon fed. They laid off most/all their journalists, pretty much all that is left are reporters (as in repeaters) not reporters (as in investigative or topic knowledgeable) backed by a few topical freelancers.
Note: this has the ‘positive’ aspect that carefully crafted marketing pieces and carefully getting on the good side of repeater reporters and identified freelancers opens opportunities...
They simply regurgitate what they are shown/told at events such as Google I/O, they don’t know or care to know enough to ask for more. Repeater reporters have become, in essence, outsourced PR.
Note: they know that too many questions spoil the story...
As to why Google doesn’t push search: they don’t have to, it’s long been ubiquitous enough to be a verb synonym for web search itself.
Instead they push all the new projects in hopes that they won’t be cancelled in a year or three. These need to be talked about and marketed because they are unknown to the wider public. And it makes Google look cool and future forward, which is good for the stock price...
