According to unredacted documents in a consumer fraud lawsuit in Arizona filed against Google, the privacy settings were difficult to find and confusing even for google employees.
"Speaking as a user, WTF?" another employee said, in additional documentation obtained by the Arizona Mirror. "More specifically I **thought** I had location tracking turned off on my phone. So our messaging around this is enough to confuse a privacy focused (Google software engineer). That’s not good."
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arstechnica.com...]
I have always found it quite difficult to find, and to make selections, and i'm convinced many companies do this, including Google, to end with consumers agreeing out of frustration.