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We sell ads, not search results, and every ad on Google is clearly marked. That’s also why we don’t pay publishers when people click on their links in a search result.
At the same time, we work closely with the news industry to provide value to publishers and journalists around the world. We do this in many ways—through Google Search and Google News, which help people find and access news content and enables us to send large amounts of traffic to publishers. We’ve also created advertising and subscription tools that help publishers grow new revenue, and our funding of programs and training as part of the Google News Initiative provides benefits to the news industry.