G --- Not out to kill ad blockers with Manifest in Chrome

[tangor]

Google on Wednesday defended its pending work-in-progress updates to Chrome that will change the way extensions filter out web adverts and other content.

The US tech titan insisted that its still-hazy browser extension API revision, known as Manifest v3, won't kill ad blockers, and that it will make them safer... albeit without offering any evidence that ad-blocking extensions specifically represent a threat.

[theregister.co.uk...]

Ostensibly to streamline Chrome and make it faster ... there's no doubt that removing webRequest from the API will severely restrict how some extensions work, specifically ad blockers.

Yet Google will allow this capability to stand for enterprise-managed extensions "because of the deep integrations that enterprises may have between their software suites and Chrome."

So we'll have to see how all the double talk actually works out for Chrome users.

Bring popcorn!

[MrSavage]

I think Google already has a work-around for dealing with ad blockers. We should all be aware of this as it's obvious. Well if you consider that ad revenue is the motivation behind everything then you will see it's rather obvious. The work-around is simply keeping people on Google pages. Whether that's the so-called SERPS or filtering off the YouTube, the solution is simple. They just need to provide more of the webs content, as they have been doing. They need fewer and fewer adsense publishers and that is part of the reason your find that #1 organic position after you scroll way down the first page of results. Conclusion? This story is a bunch of hot air. It's that leaking faucet on the vessel that has a ruptured hull and is taking in water. Said another way, who give a S about the leaking faucet?