Second thread on this topic. It's a clean read though and one of the better ones. That said it doesn't cover a lot of other issues that are completely relevant and perhaps more important than what they decided to touch on. Yelp? Hardly an unbiased view and very easy to dismiss as sour grapes. I think it's funny they way these guys talk about the web and that Google is the portal to that. Last time I checked, with the answer boxes and scraped content (images and articles being hosted on Google SERPS) the concept of the WWW is being diminished on a daily basis by Google. They seemed to miss the obvious. Google brings the web to their pages now more than ever before and if they are the so-called "portal" then the WWW is doomed for the most part.
I think it's absolutely hilarious how some of these topics, which are the most important to webmasters are literally ignored and banished. Apologists pretend these discussions don't exist. Instead, let's all talk about troubleshooting our daily traffic and how to SEO our way through the increasingly impossible funnel to the WWW. It actually tells me a lot that the key factors in strategizing websites which are discussed in these articles is ignored by the every so helpful SEO/Google reliant experts that exists around here. It's like trying to ignore the obvious due simply to self interest. Glad I have my morals intact and don't have to worry about my bottom line before commenting or calling a spade a spade. This should speak volumes to anyone new coming to the site expecting a clear, unbiased view on how to navigate the web in 2018.