Google is to Vet YouTube Premium Videos

[engine]

Google has plans to evaluate premium video content more closely to help avoid the problems of ads appearing alongside content deemed inappropriate, according to reports on Bloomberg.

The new approach will be applied to videos that are part of Google Preferred, a set of popular YouTube channels Google sells to advertisers at a higher prices, these people said. Google is to Vet YouTube Premium Videos More Closely [bloomberg.com]

[JonathanEdmonton]

to help avoid the problems of ads appearing alongside content deemed inappropriate

Is that the only reason?

[mack]

There is a huge issue under the surface and that is who determines what content is considered inappropriate. It's like the adpocalypse all over again. Youtube does not want advertisers backing away from their ad service because of the quality of ad placements.

Different companies probably have very different ideas of what is considered a good place for an advert to be displayed.

Mack.

[NickMNS]

It's like the adpocalypse all over again.

What do you mean all over again. ADmageddon is ongoing with AdSense's "brand safety" update.

Seat-belt, suspenders, belts, zip ties, duct tape and safety glasses... pretty soon there will be no inventory pure enough to show "Branded ads".

[mack]

What do you mean all over again. ADmageddon is ongoing with AdSense's "brand safety" update.

I think the main difference is that the adpocalypse was advertisers choosing to not use youtube. This is about YouTube going to extremes to try and "clean up". But just what is acceptable? surely that's subjective in itself?

Mack.