Welcome to WebmasterWorld Guest from 54.234.45.10

Forum Moderators: goodroi

Featured Home Page Discussion

Google Opens Shopping Ads to Comparisons Services Within Europe

     
1:31 pm on Sep 28, 2017 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:24951
votes: 645


It is now confirmed by Google that it's to open its Shopping ads in Europe to Comparison Services businesses. Google will bid against these services companies ads.
The region includes EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland , United Kingdom.

This comes hot on the heels of the suggestion it'll do this, and is probably aimed at appeasing the EU over antitrust.

It's far too early to know if this will actually work for the competitors, but it'll certainly be interesting to see.

Earlier Google May Open Up Ad Space to Competitors [webmasterworld.com]
12:58 am on Sept 29, 2017 (gmt 0)

Preferred Member

Top Contributors Of The Month

joined:Nov 2, 2014
posts:560
votes: 249


Google's shopping ads are dead/zombified in the USA, so it will be interesting to see how well this works for advertisers in Europe.
8:08 am on Oct 5, 2017 (gmt 0)

New User

joined:Oct 5, 2017
posts:1
votes: 0


The next will be in Asia
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members