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Google Opens Shopping Ads to Comparisons Services Within Europe

1:31 pm on Sep 28, 2017 (gmt 0)

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It is now confirmed by Google that it's to open its Shopping ads in Europe to Comparison Services businesses. Google will bid against these services companies ads.
The region includes EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland , United Kingdom.

This comes hot on the heels of the suggestion it'll do this, and is probably aimed at appeasing the EU over antitrust.

It's far too early to know if this will actually work for the competitors, but it'll certainly be interesting to see.

Earlier Google May Open Up Ad Space to Competitors [webmasterworld.com]
12:58 am on Sept 29, 2017 (gmt 0)

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Google's shopping ads are dead/zombified in the USA, so it will be interesting to see how well this works for advertisers in Europe.
8:08 am on Oct 5, 2017 (gmt 0)

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The next will be in Asia