Google buying Urchin

no price disclosed

[ThomasB]

GOOGLE AGREES TO ACQUIRE URCHIN

MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company.

Financial terms of the deal were not disclosed.

[urchin.com...]

They'll get a lot of user/website data. Pretty clever move.

[edited by: ThomasB at 3:48 am (utc) on Mar. 29, 2005]

[corbing]

I am told, licenses will remain the same for at least 6 months.

I sure hope you got bad information. I can't imagine that they are selling any/many new licenses at this point. Until we hear what Google is going to do, this basically freezes Urchin's business. I had just finished up my evaluation of Urchin and was days away from purchasing a license for the Profit Suite when this was annouced. Now, I will wait until the end of April to see if Google provides more details. If not, I'll purchase my second choice - NetTracker.

[corbing]

I guess what you were told was not accurate. Google dropped the prices on Urchin licneses today from $500/month to $199/month. It includes 100,000 pages views. Additional page views are $99.00 per MILLION (yes Million).

[shri]

And don't forget this one ..

"Google API integration: Get your AdWords pay-per-click cost data into your Urchin reports automatically, every day. An Urchin first!"

:)

[edit_g]

"Google API integration: Get your AdWords pay-per-click cost data into your Urchin reports automatically, every day. An Urchin first!"

Actually, this is pretty much what Urchin does anyhow. ;)

[otc_cmnn]

Guess the price drop worked because I have been calling their 1-888 number and the direct number all mornign and it is busy... busy... busy...

I'm sure this move has the execs at WebTrends, Click Tracks et al. screeeeaming.

Good for google this products are overpriced. Essential for educated SEM, PPC, SEO, and eCommerce. But a niche that charges too much for its product (IMHO). Glad to see google making it affordable for the masses.

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