Google has decided to remove "Confidential, personal medical records of private people" from its SERPs, by adding that line to the
Google removal policies page. [support.google.com]
A Google spokeswoman confirmed the changes do not affect search advertising but declined to comment further. Google Removes Personal Medical Records From SERPs [bloomberg.com]
What's "private people"
Is that you and me?
Trouble is, so much information is put online by others either in error, or deliberately, and then withdrawing the data is almost impossible. Putting your own info online is entirely different to someone else taking it and publishing it, especially medical data.