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As ad boycott picks up pace, Google knows it doesn't have to worry

         

tangor

2:18 am on Mar 25, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Several US-based advertisers have now suspended their advertising with YouTube, following over 200 pull-outs in the UK and Europe. Google had run big brand advertising on hate videos including jihadist groups. Johnson & Johnson, Verizon, AT&T are the latest to hit pause, or withdraw ad budgets from YouTube altogether. AT&T is one of the top-five advertisers in the US, the New York Times notes. In 2015 it was the third biggest spender with $3.3bn across all media, according to AdAge.

[theregister.co.uk...]
A different analysis indicating that it will be business as usual and the advertisers will come back. Reading between the lines is yet another advertiser rebellion in the future, and g will eventually have to take REAL steps or something more than voting with the pocketbook may result.

toidi

11:46 am on Mar 25, 2017 (gmt 0)

10+ Year Member Top Contributors Of The Month



I thought there was a law against providing financial assistance to terrorist groups. This would be a good time for bing to run some ads about terrorist support and how gokgle is financing terrorism

tangor

5:24 am on Mar 26, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Not likely to happen for two reasons. First, g claims they do not know what is uploaded as ugc to yt until it is flagged. Second, any admission they COULD do that would open them to responsibility not only for funding terrorists, but allowing all kinds of copyright theft and infringement on their yt product.

WE webmasters know they can do both from a tech point of view, but we also know they can't admit it (and often for the same reasons we don't admit it ourselves). There still remains a version of Safe Harbor out there and if that is ever seriously challenged then the face of the web will be forever altered.

There's more to this than just the advert dollars....