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AMP not all rainbows and sunshine for publishers?

     
8:37 pm on Feb 28, 2016 (gmt 0)

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OK so I suppose I could be a bit pessimistic here but Google wants you to think that AMP is there to make the mobile web faster and more awesome.

Could it actually be that Google really wants to keep people away from going on the real web? Keeping people even more in their bubble?

The AMP promo video makes it seem like if you don't use AMP, you can expect to have really slow loading times, the screen won't allow you to scroll, etc. I'm even quoting one actor in the video: "there's a great opportunity for us to really look like our brand, feel like our brand", another says "open philosophy that you can... do pretty much anything you'd like with it". Um, have those guys actually tried AMP? AMP takes your logo image, text and photo content. You lose your feel, your flavor, your style.

The funniest line is "we want to make the web great again". Ahem, reminds me of Donald Trump's slogan LOL

As a publisher I see it as handing over control of my site to Google, in a way. They want my content and that's it. Sure I get some ad revenue. Google wants to keep you on Google, not clicking off to other sites.

I really wonder about the "real" motivation behind AMP. Aside from $$$$.
6:55 pm on Mar 1, 2016 (gmt 0)

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Agreed, AMP is total G centric and nothing else.

What they seem to miss is that it's their ads, analytics etc which is the real cause of page bloat.

There will need to be a huge incentive before I get involved in it.
7:14 pm on Mar 1, 2016 (gmt 0)

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Stripped (to the bone) content wrapped in g goodies? What's not to like about that? (send the rubes a few pennies)

Harsh, but probably not that far off of reality.

Meanwhile, kill art departments and web devs at the major sites with this new shiny toy.

Worse, this could be the beginning of a new plug and play: Plug in YOUR content as G plays with it.
3:51 am on Mar 2, 2016 (gmt 0)

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I really wonder about the "real" motivation behind AMP.

I'd say it's about keeping the mobile Web competitive with apps.
6:53 pm on Mar 12, 2016 (gmt 0)

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Everything google does is motivated by $$$$.
 

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