Google Now Has Compare (CPL) for Mortgages In U.S.

[engine]

Google's latest offering is a Compare for Mortgages based on a Cost Per Lead model.

Participation in Google Compare is based on a flexible cost-per-lead (CPL) model, however payment isn’t a factor in ranking or eligibility. Google Now Has Compare (CPL) for Mortgages In U.S. [adwords.blogspot.com]

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[edited by: engine at 12:46 pm (utc) on Nov 24, 2015]

[toidi]

This will be a great way for people to shop for loans. The lenders that overcharge will be the ones who can afford this program so consumers can use this to know what lenders to avoid.