Google Announces Test of Purchases, with "Buy on Google"

[engine]

Shoppers will see a test from Google search of a "buy on Google" text appearing in mobile SERPs. This test will show a page hosted by Google, and payment via a google account. This complete and seamless process in-effect locks people into Google's site, without the need to visit competing retailers.


Google has also said it's going to show many more local inventory ads, giving them a priority over shopping ads.

The company is alos to show newly designed shopping ads for top-rated products with authoritative rankings and product ratings.

When a shopper searches on mobile for a product such as “women's hoodies”, she may see a shopping ad with 'Buy on Google' text. After clicking the ad, she's taken to a retailer-branded product page hosted by Google. Checkout is seamless, simple, and secure, thanks to saved payment credentials in her Google Account. Google Announces Test of Purchases, with "Buy on Google" [adwords.blogspot.com]

Participating retailers only pay for clicks on the shopping ads to the product page; all clicks and interactions on the product page are free. While Google hosts the product page and provides purchase protection for customers, retailers own the customer communication and can offer customers the option to receive marketing and promotional messages.

Although we're still in early experiments with a limited number of retailers, we see Purchases on Google as a big step towards helping retailers drive more mobile conversions and win more customers.

we’re rolling out a new enhancement that gently expands the shopping ads as you swipe, revealing information like product ratings and availability at a nearby store. The result: more qualified traffic driven directly to retailers. This feature will begin rolling out on Chrome for Android this month, with iOS to follow in the coming months.

Google Confirms "Buy Button" To Appear "Imminently" [webmasterworld.com]

[rish3]

If this doesn't scare you (just as a consumer, not as a webmaster), then you are naive.

[isellstuff]

20 years from now, the saying will be "I've been surfing Google" instead of "surfing the web" because Google will have become the Internet, replacing all other websites. Funny how quickly "do no evil" turned into "be as evil as possible".

[MrSavage]

It's called a funnel. Some particles get through, but fewer each day. Websites are so 2000's.

[Leosghost]

20 years from now, the saying will be "I've been surfing Google" instead of "surfing the web"

20years ..? It has already happened..
For the past couple of years when I talk to anyone French in France about anything "internet", of any ten people, at least eight tell me that they have been, "on Google"..or they "go on Google"..or they "read it on Google"..or "saw it on Google", "watched it on Google"..the other two from eight ? ..they "were on facebook","read it on facebook", "saw it on facebook"..

Our local cat rescue service tells everyone ( and everyone agrees ) that they have a website ..( site web )..
They have a page on facebook..they have no website..
I know dozens of individuals and businesses who have a "web site" ( site web ) on facebook..but have no actual website..but think that they do..

Most here also think that Google and facebook are one and the same entity, and maybe one in ten thousand people here can tell you the name of Zuckerberg or Page , Brin or Schmidt..Many politicians and mainstream media journalists are no better, except they also know that they and other "celebrities"have a twitter account...on Google ...

[not2easy]

This is not isolated to France. It is scary how widespread it is.

[Leosghost]

I know ;) ( was just using my local "market" as an example )..read almost any "non tech" forum or site anywhere, any language..most people just do not have a clue ( but think that they do ) and even on some "tech sites" one can read things from people who have been on there for a few years or even over a decade which make you stop and think .."What ," .."no".."That isn't how (x) works at all"..

Not much has changed from the days of "where wizards stay up late" :(

[londrum]

bring it on... the more they try and force people to do everything through google, the quicker they will get bored of staying on the same site all the time. it's like AOL all over again, but a million times bigger. imagine if everyone was still reading all of their news and emails and doing searches through AOL. now we are reading all of our news and emails and doing searches through google.

[isellstuff]

Here's what bothers me... If there is some inconsequential, long tail, low cost e-commerce item, hey, I might have a chance of making a sale through Google's SERPS. If the item is expensive with higher CPC, then it is virtually guaranteed that Google is going to funnel that traffic through its own properties, probably multiple times, and I have no chance to make the sale. How could I with the natural SERPS below the fold and a giant price comparison widget dominating the page, now with "buy it on Google" as an option?

[MrSavage]

I used the search bar that appears in the serps for the first time yesterday. This was an online store btw. So results fetched zero results, didn't leave Google.com, and as a result? I just get to stay on Google, search another site or term, and never saw the retailers actual site. No upsell, no other product suggestions, no email subscription, no deals that I could see. So is search bar in SERPS good for your online store? LOL, I can't see the benefit. Off your site, stay on their. Allows me to go elsewhere.