Google Inks Deal With NFL to Show Football Video Highlights and More

[glakes]

It took a long time, but it’s finally done, just in time for the Super Bowl: Pro football finally has a deal with Google to distribute some of its video.

Starting this week, official NFL highlight clips will show up in Google’s YouTube, as well as in Google search results themselves. Google will also provide detailed information about games and scores — including kickoff times as well as the networks that are airing the games — via its “OneBox” results format, which it uses to show off extended answers to search queries instead of simple links.

The NFL says Google will sell ads against the league’s information and clips and share revenue with the NFL; the deal also calls for Google to promote the NFL on YouTube and in other places.

[recode.net...]

[Robert Charlton]

This is major. The lack of game highlights and key NFL info online has been a big frustration.

Google will also provide detailed information about games and scores — including kickoff times as well as the networks that are airing the games — via its "OneBox" results format

Great! This also suggest something I've been suspecting... that up until now, simple game-time info has been blacked out, because no one wanted you to be able to find the information.

For years, there's been no searchable start time and TV info. I've figured that all these sites and Google couldn't be that clueless.

Yep, it's all just been about money.