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Google launches subscription service to replace ads

A very interesting development

     
3:48 pm on Nov 21, 2014 (gmt 0)

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Now website visitors can skip the ads

Google launches subscription service to replace ad revenue [independent.co.uk]

Contributor by Google [google.com]

[edited by: goodroi at 5:21 pm (utc) on Nov 21, 2014]
[edit reason] fixed url [/edit]

4:52 pm on Nov 21, 2014 (gmt 0)

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That is interesting indeed. If this little project survives it could have some pretty crazy implications.

kaz

5:26 pm on Nov 21, 2014 (gmt 0)

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Seems like a big development flying under the radar. kapow
6:25 pm on Nov 21, 2014 (gmt 0)

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Also being discussed in the Google AdSense forum [webmasterworld.com...]
7:06 pm on Nov 21, 2014 (gmt 0)

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An ad blocker is cheaper.
7:36 pm on Nov 21, 2014 (gmt 0)

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When you visit a participating website, part of your contribution goes to the creators of that site. As a reminder of your support, you’ll see a thank you message - often accompanied by a pixel pattern - where you might normally see an ad.


They don't say anywhere that this stops tracking, just that it replaces ads with a "pixel pattern". Could it be that they are actually getting people to pay them to track their browsing habits? If so, LOL.
9:53 pm on Nov 21, 2014 (gmt 0)

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They don't say anywhere that this stops tracking, just that it replaces ads with a "pixel pattern".

Yep. And who wants to look at pixel patterns? I'd rather see a cleanly designed site with no clutter. And why should I pay Google? What about paying all the other companies that produce ads too? How do I know which sites have no ads on them? And would it really make any difference, if I could tell? Why, as a searcher, should I give Google all my details including my credit card number, secure in the knowledge that they would know exactly who I was as well as all the other data they'd hold on me?

It stinks IMO. I wonder how much the genius who dreamed this up was paid for it.
2:21 am on Nov 22, 2014 (gmt 0)

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don't pay us and we will plaster ads all over everything.

pay us and we will take some of those ads away.


wow, google gets paid to put graffiti all over the web..and they get paid to clean up the graffiti, talk about a WIN WIN!

just wait till they move in and become an ISP...win win win! 10 years or so goog will just send a bill to everyones house for 10 bux or something, and they'll have to pay it to function online.
11:57 am on Nov 22, 2014 (gmt 0)

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Micropayments/subscription is an advertising-alternative for digital publishers that I've been waiting for, for a decade now.

So I'm pretty happy about this.

In general, I feel visitors should have a clear choice between:

1) their visit being sponsored by commercial advertisers; or else

2) paying a micro-payment themselves for their visit which then liberates them from the onslaught of commercial messages

If nothing else, this choice, clearly presented, will unmask Ad-Blockers for what they are - just unscrupulous ways of taking advantage of other people's efforts.
1:58 pm on Nov 23, 2014 (gmt 0)

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This is Google trying to head off Bitcoin-powered micropayment disruption of their business model. They are really fast.
2:26 pm on Nov 23, 2014 (gmt 0)

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The stink of desperation is getting strong
5:36 am on Nov 25, 2014 (gmt 0)

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How does Google assign a value to each individual pageview? Surely a pageview on a content-rich niche website is more valuable and collects a higher contribution than say, a hyper-paginated list of cat pics?
6:10 am on Nov 25, 2014 (gmt 0)

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I don't get it. Why would users pay for a subscription service when they can get an ad blocker for free?
9:08 am on Nov 25, 2014 (gmt 0)

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I don't get it. Why would users pay for a subscription service when they can get an ad blocker for free?


I guess because many people (myself included) do visit sites and get a lot of benefit from them, but we ignore the ads, and let's face it, many of us rely in income from ads to run the site. So, if it's a regular site we visit (let's just use Webmasterworld as an example of a site we all visit frequently and benefit from), instead of seeing Adsense ads, we pay the $3 per month to 'support' the site, and not see ads.

So it's an option to block ads but still support a useful site.

It would be great if more sites could offer an 'ad free' option/subscription, and cut Google out of it.

The stink of desperation is getting strong


My husband works in a shop and Google paid them a visit to offer them the choice of a view inside the shop, for a fee of course. I accept they'd want a fee, because they'd be going into the premises to take images, but if many people are like me, they wonder how Google will squeeze more money out of people. And they just keep on coming up with more ideas.