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Google Piracy Report Refreshed: "How Google Fights Piracy"

4:08 pm on Oct 20, 2014 (gmt 0)

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Google has refreshed its policies and programs on how it fights piracy across all its services. This is primarily for music, video, movies, etc. Note that the Ad Formats is talks about are paid advertising for legitimate sites. Should the legitimate site have to pay?

Additionally, the system for "demoting," of illegal records in the SERPs has been further improved.

Google said in a blog post.

Ad formats. We’ve been testing new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. For the relatively small number of queries for movies that include terms like “download,” “free,” or “watch,” we’ve begun to show the following:

An improved DMCA demotion signal in Search. In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA notices. We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week."

"Removing more terms from autocomplete, based on DMCA removal notices. We’ve begun demoting autocomplete predictions that return results with many DMCA demoted sites."

Here's link to the 26 page document from Google. It's worth reading if you're in any way involved in the industry, including YouTube and AdSense publishers. AdSense publishers should note that should they fail to comply their site could be blacklisted from receiving AdSense revenues in the future.

How Google Fights Piracy report
7:13 pm on Oct 22, 2014 (gmt 0)

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Censorship in the name of privacy bad. Censorship in the name of corporate interests?

It isn't Google's job to fight piracy. A search engine should show you what is there, not what certain people want to be there.
7:58 pm on Oct 22, 2014 (gmt 0)

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DMCA signal?

Well I take it that means Blogger is about to disappear off the radar totally.

*decides not to hold breath*
9:16 pm on Oct 25, 2014 (gmt 0)

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If they fight piracy, then why are all my images that they show on search pages where I rank above the fold hosted on some Indonesian scraper blog? Been that way for years. Just more smoke.

They don't fight it, they facilitate it.
3:57 pm on Oct 30, 2014 (gmt 0)

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iam still confuse about that animal. panda pinguin hammingbird. where did you see the news actually?
7:50 pm on Oct 30, 2014 (gmt 0)

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tutp36 - Those animals are nicknames for actual updates & specific changes to the algorithm. This announcement about piracy is more of a policy statement and not about a specific algorithm update.