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New domain endings like .guru and .photography can help you find a meaningful address that stands out on the web.
[edited by: piatkow at 4:28 pm (utc) on Jun 24, 2014]
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Esp. considering Google's history on crap support with their other products (none) which leaves people mostly twisting in the breeze with no recourse when anything goes wrong.
...considering Google's history on crap support with their other products (none) which leaves people mostly twisting in the breeze with no recourse when anything goes wrong...
Your not forced to register a domain with them so why all the backlash.
For me, the most important question would be "Will they stick it out?" What if I built a 2,000-page site around a mytopic.guru domain and Google's domain-management service went the way of Knol two years from now?That's why people smarter than Googlers have put contingency plans in place for such events. In the case of a registrar failing, the domains will be transferred to other registrars. But if you are building a 2,000 page site around a .guru domain, you may find that you will have other problems.
I would imagine the big incentive for people to register domains with Google is the perception that their domains will be anointed and rank better.Google is already a significant player with over 1.4M sites hosted on its IP ranges. It wants to get into the domain name business because its FUD buddies and algorithm twiddlers have convinced people that it is bad to link to other sites. Now for a search engine that depends on link discovery, this is a pretty serious problem and Google can't find new sites efficiently outside the gTLDs.
There is also the problem of turning webmasters against Google with this little venture