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Google is close to signing a lease in Manhattan's SoHo neighborhood, about a block away from Apple.
The search giant is eyeing 131 Greene St., a roughly 4,100 square foot space, Crain's New York reports (via 9to5Google). Other nearby tenants include Hugo Boss, Ralph Lauren, Tiffany & Co., and Louis Vuitton.
This would be Google's first-ever retail store. Until now, Google has relied on small stations inside retailers like Best buy to promote its Nexus and Chromebook products.