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Google is using its sizable power and cash to put a real estate company on the map. Google Capital, a fledgling venture capital arm of the Internet behemoth, announced Wednesday it is investing $50 million in Auction.com, a growing online real estate marketplace.
Auction.com, which sells properties directly from its site through an auction process
Google invests in these companies and these companies spend money on Adwords. By doing this Google is able to artificially inflate the cost of advertising to other companies in the same sector by driving up bid prices. It's almost like shill bids, but Google cleanses themselves by calling it an investment in another company. Creative yes, but also terribly bad for competition.
Google invests in these companies and these companies spend money on Adwords.
Were there any other Google Ventures or Capital backed companies found in adwords, during this two year time period, that were benefiting from the same cash infusion as Google has done with auction.com?
It's all about the tax dollars the govt's get in return
...auction.com is the second related company Google has invested in that you must compete with.
To be honest, I'm not a big fan of government intervention.
As far as the organic serps go, that's google's deal. As far as I'm concerned they can do whatever they want there, they are under no obligation to play fair there, in my opinion.
On the other hand, when it comes to a product that I'm paying for, such as adwords, I feel that google should have to disclose when the playing field is not even. I think there is a real conflict of interest issue with adwords, especially with google moving into so many new verticals.
I wonder if any other advertising mediums (newspapers, television) have to disclose to advertisers that they have a financial interest in other companies that are advertising with them? I know that if the evening new does a story about a company they generally disclose if they have a financial interest in that company.
I doubt having that information would make many business owners avoid advertising with Google.