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Google reported earnings that missed Wall Street expectations on Thursday, though core revenue in its Internet business rose 22 percent. Shares whipsawed in after-hours trading.
The search giant posted adjusted earnings of $12.01 per share on revenue of $16.86 billion. Analysts expected the company to report earnings excluding items of $12.20 a share on $16.75 billion in revenue according to a consensus estimate from Thomson Reuters.
Paid clicks on Google's online ads jumped 31 percent year-on-year, but the average cost per click that marketers paid Google declined 11 percent.
Google Inc. today announced financial results for the quarter and fiscal year ended December 31, 2013.
"We ended 2013 with another great quarter of momentum and growth. Google's standalone revenue was up 22% year on year, at $15.7 billion", said Larry Page, CEO of Google. "We made great progress across a wide range of product improvements and business goals. I'm also very excited about improving people's lives even more with continued hard work on our user experiences." Google Inc. Announces Fourth Quarter and Fiscal Year 2013 Results [investor.google.com]
Q4 Financial Highlights
Revenues and other information - On a consolidated basis, Google Inc. revenues for the quarter ended December 31, 2013 were $16.86 billion, an increase of 17% compared to the fourth quarter of 2012.
Google Segment Revenues - Google segment revenues were $15.72 billion, or 93% of consolidated revenues, in the fourth quarter of 2013, representing a 22% increase over fourth quarter 2012 Google segment revenues of $12.91 billion.
Google Sites Revenues - Google-owned sites generated segment revenues of $10.55 billion, or 67% of total Google segment revenues, in the fourth quarter of 2013. This represents a 22% increase over fourth quarter 2012 Google sites segment revenues of $8.64 billion. Google Network Revenues - Google's partner sites generated segment revenues of $3.52 billion, or 23% of total Google segment revenues, in the fourth quarter of 2013. This represents a 3% increase over fourth quarter 2012 Google network segment revenues of $3.44 billion. Other Google Revenues - Other revenues from the Google segment were $1.65 billion, or 10% of total Google segment revenues, in the fourth quarter of 2013. This represents a 99% increase over fourth quarter 2012 other Google segment revenues of $829 million.
I'm also very excited about improving people's lives
but the average cost per click that marketers paid Google declined 11 percent.
So unless I am having a really bad seniors moment, the amount of money that advertisers put into the pool was a lot less than previous years?
Why are there more clicks? Here's why, searchers have fewer good options on the search results page.
By association, doesn't that also mean the amounts being bid for Adwords placements must have dropped.... significantly. Why... is this a watershed moment? Lots of questions spring to mind.
More clicks is the key here. Why are there more clicks? Here's why, searchers have fewer good options on the search results page.