Google Punishes Rap Genius Website Over SEO Practices
10:46 pm on Dec 27, 2013 (gmt 0)
SAN FRANCISCO (KCBS) – The website Rap Genius, which provides annotated lyrics for hip-hop songs, has been punished by Google after the tech giant said they violated rules while trying to improve their search rankings.
The aim was to build up a series of hyperlinks that would make sure that when teenage girls searched for the deep meaning in the androgynous Canadian pop star's lyrics, the number of hyperlinks out there would mean Rap Genius would be the first result shown.
Marbach made the email public and it caught the eye of Google staffers, who immediately began looking into the lyrics site's less-than-genius plan. As a result, the site has now been banished from Google search rankings and has suffered a catastrophic loss of readership.
If we apologise, can the bans on our sites be lifted as quickly as this too?
Like Bob Dylan said, "money doesn't talk, it swears".
11:05 pm on Jan 5, 2014 (gmt 0)
The ironic thing is that the punishment will probably get them a load of extra traffic in the long run because of all the chatter about their site. How many links will they get out of all this free advertising?
1:20 am on Jan 6, 2014 (gmt 0)
Things that make you go hmmm...
Somewhat ironically, Zechory served as a project manager at Google for two years prior to founding Rap Genius in 2009.