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European Antitrust Dispute With Google Gets Closer To Conclusion

3:51 pm on Oct 1, 2013 (gmt 0)

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This really will be interesting when the settlement comes through. I can't wait to see how it affects the SERPs.

An offer by Google to modify how it displays Internet search results could settle a long-running antitrust dispute with the European Union, the EU competition chief said on Tuesday.European Antitrust Dispute With Google Gets Closer To Conclusion [reuters.com]
Competition Commissioner Joaquin Almunia told lawmakers in the European Parliament on Tuesday he believed the company's offer made it easier for web users to see results from Google's rivals in Internet searches.

While he said he could not lay out the precise concessions offered by the U.S. company, he said they went a long way to addressing the antitrust authority's concerns fully.

"We have reached a key moment in this case," Almunia said. "Now with the significant improvements on the table, I think we have the possibility to work again.
6:54 pm on Oct 5, 2013 (gmt 0)

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Let's not take it for granted that any changes will be for the better for most of us. Will it be the same old story of the big brands gaining yet again, I wonder?

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