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Unfortunately, it is a relationship that he has apparently ignored and taken for granted. This could be a good wake up call to realize how much his business depends on Google and that he should spend more time managing that process.
The thing about this fella, he doesn't want to be involved with google because it's just "another thing" to deal with. I explained to him about verifying his business and the changes per the business owner link, and I would manage it through my google account, but he feels differently about it and quite honestly prefers google not publish his hours, etc; That's why he had is own website built, right?