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Google Inc agreed to pay to license retailer ratings from online rating service STELLAService as the world's largest Internet search company steps up competition with e-commerce giant Amazon.com Inc.
STELLAService researches customer service quality at online retailers, measuring things like response times and the speed of product returns.
Under the multi-year agreement with Google, STELLAService ratings will appear in online shopping search results and ads alongside retailers that carry the product consumers are trying to track down, said Jordy Leiser, chief executive of STELLAService.Google Use Independent Online Retailer Ratings Service [reuters.com]