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The founder of travel guidebook company Frommer's has said that he has reacquired the rights to the brand from internet giant Google.
Arthur Frommer told the AP news agency that he will publish the guides in both print and electronic form, in addition to operating the Frommer's website.
Google, which bought Frommer's last August, confirmed to AP that it had returned the brand to its founder.
People wondered why Google sold Frommerís Travel barely nine months after acquiring it in the first place. The answer is that itís keeping a huge number social media followers from sites like Facebook.Google Keeps All The Social Media Data [paidcontent.org]