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Google has just acquired coupon targeting company Incentive Targeting. The acquisition was confirmed in Tweet from Mike Dudas, who is on the team building Google’s mobile commerce business. Google To Acquire Coupon Targeting Firm, Incentive Targeting [techcrunch.com]
The company partners with retail chains to provide a targeted marketing and coupon service to manufacturers of grocery and consumer products. Incentive Targeting’s patent-pending technology aims to help marketers create personalized, relevant promotions—and measure ROI in real time.
A Google spokesperson issued this statement “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.”