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Google Acquires Social Agency, Wildfire

     
6:26 pm on Jul 31, 2012 (gmt 0)

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Google Acquires Social Agency, Wildfire [googleblog.blogspot.co.uk]
today were happy to share that the Wildfire team will be joining Google. Their co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago. Since then, they and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites. Its a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.

The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).
6:51 pm on July 31, 2012 (gmt 0)

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Great move by Google, they'll certainly have a lot more social data with this acquisition.