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Starting today we’re giving you the ability to change how you appear on YouTube, with the option to use your Google+ profile on your YouTube channel. One Google-wide identity was something that proved popular with new YouTube users when we began offering it in March, so we are now extending it to existing users.
Google's CEO Eric Schmidt -- "Privacy is incredibly important," Schmidt stated. "Privacy is not the same thing as anonymity. It's very important that Google and everyone else respects people's privacy. People have a right to privacy; it's natural; it's normal. It's the right way to do things. But if you are trying to commit a terrible, evil crime, it's not obvious that you should be able to do so with complete anonymity. There are no systems in our society which allow you to do that. Judges insist on unmasking who the perpetrator was. So absolute anonymity could lead to some very difficult decisions for our governments and our society as a whole."
"The only way to manage this is true transparency and no anonymity. ... We need a [verified] name service for people. Governments will demand it."
Google+ VP Bradley Horowitz - “So we’re currently making a number of improvements to this process – specifically regarding how we notify these users that they’re not in compliance with Google+ policies and how we communication he remedies available to them.”
Having never installed Google+ on my mobile, it sits in my "Updates" list trying to trick me into "updating" (actually "installing for the first time") something that I don't want. There's no way to remove it from the "updates" list, other than "updating" (installing) it.