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Google now a member of Ads Integrity Alliance

   
6:12 am on Jun 14, 2012 (gmt 0)



From the "A Googler" account on Twitter:
We're pleased to be a founding member of the Ads Integrity Alliance to combat bad ads [goo.gl...]
7:41 am on Jun 14, 2012 (gmt 0)

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



direct link...

Ads Integrity Alliance: Working together to fight bad ads | Official Google Blog:
http://googleblog.blogspot.com/2012/06/ads-integrity-alliance-working-together.html [googleblog.blogspot.com]
Today StopBadware is announcing the formation of an industry partnership to combat bad ads. We’re pleased to be a founding member of the Ads Integrity Alliance, along with AOL, Facebook, Twitter and the IAB.
12:33 pm on Jun 14, 2012 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



"Outside regulation of henhouses is really a bad idea", said the fox to the rooster, "so let's work this out on our own, before the farmer gets involved".

"Anyone see where I put my bottle of Total Age Reducing Face Cream?", said the hen.

"Over there", said the rooster. "The fox will show you where it is. Over there. In the bushes, where you dropped it. Follow him."
1:40 pm on Jun 14, 2012 (gmt 0)

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Thank you, @Webwork, and hear, hear! As for the Alliance news, I can't describe how much better it makes me feel about online advertising. I just can't.
2:12 pm on Jun 14, 2012 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



WW :))))
3:32 pm on Jun 14, 2012 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The mission is worthy. The early branding - "Ad Integrity" - is worthy.

The execution is the problem.

If self-policing is an inherently good idea, one that is practiced in the ordinary course of business, then why - after a decade - has it become a PR issue? If self-policing was routine and effective, in the ordinary course of business, then this wouldn't be "news".

Is this simply preemptive - "We don't need no stinkin' government regulation!" - action? Of course it is. "We don't need oversight because we're in charge here and everything is working just fine."

Wasn't Google already self-policing itself? Are conflicts of interest so easily resolved?

If so then why did Google just pay $500 million to the Department of Justice over drug ads? Just to avoid the inconveniece of what?

I favor self-regulation. Everyone has a duty to look out for themselves. Every business owner/operator SHOULD be looking out for the best interests of others.

I also favor checks and balances and failsafes and backup systems, because time and time again life teaches us that money/profits makes people do things or not do things . . for the sake of money and profit and business survival . . that are often at odds with other interests. It's just true.

It's always a matter of balance, striking a proper balance.