With new TLD suffixes like .lol, .doctor and .security looming could a .google be a game changing search suffix? Whatever you're looking for just slap the .google at the end and voila? Want info on widgets --> widgets.google.
Which other vanity tlds could have the same impact if slapped onto keywords? Perhaps .shopping or .carrental? There is even the potential for MANY new search engines to spring up for niche topics.
Does anyone feel that vanity urls have legs as potential search game changers? google.com/finance would mean something entirely different than google.finance for example. If people enjoy swapping out the .com, it could be the biggest change to how we search online in a long time. With a high entry pricetag only those with deep pockets could partake. Potential end to small publishers($185,000 entry pricetag with $25,00 yearly fee)? There are some scary potentials here.
Personally I think the limit of 1000 such suffixes a year will mean a lot of frustrated people when they seek an ending that doesn't exist,yet.