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Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.
When shopping online, you may come across the Google Trusted Store badge. Hover over it and you'll see a "report card" which shows "grades" for that merchant's shipping and service, including more precise metrics about what the grades mean.
This badge is only awarded to online stores that deliver a great overall experience, so even if you haven't shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there's a problem with your purchase, we're here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.
Google Trusted Stores are required to:....
Order Confirmation Module... After completing a purchase with a Google Trusted Store, users will be offered the chance to opt their order in to free purchase protection from Google. A customer can choose to ‘opt-in’ ...
... If a customer opts in, the email address provided by the customer in connection with the transaction is sent to Google. Then, Google will send the customer an email with the details of the order, the merchant's contact details, and a link to their Google Trusted Stores customer account.
... When a customer chooses not to opt-in for purchase protection, by clicking "No thanks" or the "X," the order confirmation module will disappear and the order will not be protected under the program.
This badge is only awarded to online stores that deliver a great overall experience
Actually, I would probably take a different approach, and start a new "division" or company that sells the same products but is set up only to be a Google Trusted store. Would be a different site altogether.
Wlauzon: I wonder how long it will take for Google to start moving in on Amazon.com once it gets all that free data...
I wonder how long it will take for Google to start moving in on Amazon.com