Forum Moderators: goodroi
Given this expansion process, we decided to submit applications for new TLDs, which generally fall into four categories:
•Our trademarks, like .google
•Domains related to our core business, like .docs
•Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
•Domains we think have interesting and creative potential, such as .lol
We want to make the introduction of new generic TLDs a good experience for web users and site owners. So we will:
•Make security and abuse prevention a high priority
•Work with all ICANN-accredited registrars
•Work with brand owners to develop sensible rights protection mechanisms that build upon ICANN’s requirements
