Luminate, a photo tagging service that has been called an “AdSense for Images,” has raised $10.7 million in Series C funding led by Nokia Growth Partners with participation from existing investors August Capital, CMEA Capital, Google Ventures and Shasta Ventures. With this new round of financing, Nokia Growth Partners, Managing Partner Paul Asel will join Luminate’s Board of Directors.
Luminate, which rebranded from Pixazza last year, allows publishers to identify, tag and match products found within online images on their sites and then link them back to the inventories of Luminate’s network of advertisers. The service, which can be integrated in a site by adding a single line of code, allows consumers to browse the photos featured on a site and mouse over it to reveal information and pricing about similar products, and if desired, click to purchase.
5:35 am on Feb 25, 2012 (gmt 0)
I've got to say I was really disappointed by the video with Bob Lisbonne, the CEO of Luminate. I moused over his shirt and couldn't find out how much it cost or where to get one. ;)
From the video...
Images shouldn't just be static... they shouldn't just be to look at.
5:38 am on Mar 4, 2012 (gmt 0)
Is the "image overlay ads" feature considered contextual? For that matter isn't a marker on a product within an image explicitly contextual?
Just wondering if these will be against adsense tos if used on a site that already has adsense.
7:12 am on Mar 4, 2012 (gmt 0)
I took it for a test ride and my conclusion is... pass.
- I like the image product tagging, but, not the fact I have to do it manually on their site.
- I like the slide sharing feature that is displayed over images, but, not the fact that the resulting links created on visitors social profiles have nofollow appended to your site. In fact they also add a link to iluminate(without nofollow) and they run the link to you through the lmn8 shortening service. That's a lot of data to be giving away.