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Luminate, a photo tagging service that has been called an “AdSense for Images,” has raised $10.7 million in Series C funding led by Nokia Growth Partners with participation from existing investors August Capital, CMEA Capital, Google Ventures and Shasta Ventures. With this new round of financing, Nokia Growth Partners, Managing Partner Paul Asel will join Luminate’s Board of Directors.
Luminate, which rebranded from Pixazza last year, allows publishers to identify, tag and match products found within online images on their sites and then link them back to the inventories of Luminate’s network of advertisers. The service, which can be integrated in a site by adding a single line of code, allows consumers to browse the photos featured on a site and mouse over it to reveal information and pricing about similar products, and if desired, click to purchase.