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Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company's own brand, according to people briefed on the company's plans.
The effort marks a sharp shift in strategy for Google, which for the first would time would design and market consumer electronic devices under its name. The company has mainly focused on developing the Android operating system that powers devices such as smartphones, tablets and televisions. It has also allowed other companies to build and brand the hardware that uses it.
The new Android device, along with Google's pending purchase of device maker Motorola Mobility Holdings Inc., also ups the ante in its ongoing tussle with rival Apple Inc., which also controls both the software and hardware process.